An industry look at the fashion industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

An industry look at the beauty industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

Tracking your Share of Voice is one of the best ways to accurately measure how your business is performing on social media. It gives you the overall positioning of your brand at a high level and gives you the opportunity to track which campaigns, products, and launches perform well across all of your social channels.

This report will teach you how to measure your market share effectively, understand your competition’s position (and what is and isn’t working well for them), and use this information to inform your social strategy moving forward.

The combination of your historical campaign performance, competitor intel, and what consumers are saying can provide 360-degree insight into what elements of a social campaign have been successes and failures in the past.

Collecting these insights allows your campaign to be data-backed and sets you up for success in the following areas:

Measuring your own successes/failures from prior years
The industry leaders from prior years – what worked/didn’t
What general consumers are talking about
Potential influencer partnerships

Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Is the impact of influencers for product placements, public appearances and sponsorships working?

How can my brand see the most social media success around our Big Game related campaign?

For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment with endless possibilities. Companies want to know exactly what social media strategies work on which social networks, to make sure they get the big increase in awareness around their messaging.