Consumer behaviors are evolving on social media. Especially since the start of the pandemic, as in person interaction has become less frequent. Many people are no longer “lurking” on social media, but are actually engaging.

How does this impact your method of measurement?

Surface-level metrics like followers and engagements are not as telling as they once were. To measure the effectiveness of your social media strategy today, you must take a more sophisticated approach.

Download our report to learn how to measure social media’s impact on consumer buzz, brand awareness, competitive rankings, and customer conversions.

For brands, knowing video is important for your social media strategy is not enough. Certain social media platforms are becoming more central to brand marketing as video becomes more popular, while other social platforms become less of a focus for brands.  

Additionally, as the audience embraces video, the social media metrics that marketers should be focusing on needs to change as well.

This report takes a look at several key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, Twitter, Facebook, and YouTube.

In this report we outline exactly how video has changed audience behavior, why that’s impacting which social media metrics you need to focus on, and what brand priorities should be going forward.

Take Your Social Media Marketing To The Next Level

Data without context is useless. It’s why benchmarks are so critical when it comes to measuring the success of social media campaigns.

This report breaks down everything you need to know about benchmarking. We even go beyond the benchmarking basics and show how you can leverage more advanced metrics to gain insights needed to truly optimize your team’s efforts.

How does your brand measure up against the industry benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of consumer brands that partner with ListenFirst, this report is an invaluable cheat sheet, spelling out exactly how your brand performance on Facebook, Instagram, and Twitter measures up against the rest of the industry, both around organic and paid.

Brands depend on social media to reach customers… but how do they make sense of all the data available to them in an ever-changing world? Most brands find that they have too much data and not enough answers or that they’re having to pull reports manually, which is very time-consuming.

This report shows you how to measure your social media program more effectively and uncover the insights to help you grow your business.

Once you’ve read this report, you’ll be able to easily identify the metrics that matter and prove the value of your social media strategy.

How Competitive Data Can Guide Your Plans.

Learn how to turn the mistakes and successes of your competition into a game plan for a winning holiday strategy.

It’s nearly impossible to evaluate your brand’s social media performance without considering your competitors’ performance. Reviewing competitive information is especially helpful when planning seasonal campaigns.

By examining what’s working in your industry, you can understand social media best practices at scale. This report walks you through the four steps you can take to make the most out of competitive insights. Learn how to tackle each step and see how real brands have applied these tactics in their own season campaigns.