Maximize your return on campaigns with the analytics needed to properly identify and measure partnerships.
Influencer & Partner Analytics™️
Measuring the Brand Impact of Influencers
Social media influencer marketing has become a key budget item in advertisers’ social media plans, but measuring ROI is a challenge. Are your product placements, public appearances, and sponsorships working?
Master the Art of Social Media Partnerships With Influencer & Partner Analytics (IPA)
Tap the right influencers
Before formulating an effective social media influencer campaign, use data to uncover audience, reach, and engagement trends. These factors are very telling when identifying an influencer with solid potential.
Identify promising sponsorships
When validating a strong partnership it’s critical to understand audience makeup, affinities, and past campaign performances. You need powerful social media analytics to measure what counts before investing in sponsorships.
Conquer your ad sales objectives
Map connections between fans and brands to identify potential advertisers and revenue opportunities. Craft a compelling story by illustrating your power to connect with a brand’s target audience.
Tap the right influencers
Does the potential partner have an audience aligned with your own? Analyze the audience of any influencer by metrics such as top interests, top hashtags, language, geography, age,
ethnicity and more.
Customize Your Own Set of Brands
Track campaign effectiveness across owned, paid, earned, and influencer activity. With Insight Insights you can add desired brands and influencers to a set of brands for easy analysis.
Measure Partnership Value
Marketers struggle determining how much a potential influencer collaboration is worth. Through the Estimated Media Value metric, ListenFirst puts a monetary value around paid promotion content.
Evaluate Campaign Performance
Benchmark the owned, paid, and earned performance of an influencer campaign against previous campaigns or competitors. Additionally, see the real-time impact influencer campaigns are having on brand reputation.
Filter The Data To Meet Your Needs
Quickly access the most relevant data when you filter brand or influencer content by any tag or text search. Additionally filter by sponsored or non-sponsored content, publish time, and content type.
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ListenFirst has been an important and valuable partner in quantifying the enormous amount of conversation and attention we get on social media. They provide third-party validation of the significant social activity around shows like The Walking Dead, Better Call Saul, and Love After Lockup. We use their authoritative data to illustrate the value of our social media footprint to a variety of brands and potential partners.
Carolyn Hoffman
Director of AMC Networks Ad Sales Research
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