How Blumhouse Productions used ListenFirst’s Insights to identify market opportunities
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Blumhouse Productions Used Facebook Audience Insights to Drive Box Office Success
- By corey1
Better and more efficient targeting of Hispanic audiences by city Ability to spot trends by city and state to identify market opportunities and predict box office performance Real-time understanding of which cities are engaging most with owned content, and where there was the most untapped potential An data-driven understanding of where to direct campaign efforts in order to maximize profit
About the Author
Chase Varga is the Director of Marketing at ListenFirst, the editor of LF Pool Party, and the writer behind the popular ListenFirst deep dives. A 10+ year veteran in the social space, she analyzes how cultural shifts, fandom economies, and social platforms are redefining the business of media.
Who is ListenFirst?
At ListenFirst, we’re the social intelligence partner built for brands that want to lead the feed, not just show up in it. Our platform combines owned and creative analytics, competitive benchmarking, and curated social media reporting to help you grow share of voice, track brand health, and gain a true market advantage. Whether you need social media consulting, deeper social media analytics reporting, or insights that actually drive action, we’ve got the tools—and the team—to help you outperform your category.
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