It’s not just the collegiate athletes hanging out in the green room that will have a lot at stake when the NFL Draft starts on April 28, in Las Vegas. 

For brands, the draft is one of the biggest tentpole media events of the year, for example in 2020 it drew 55 million total viewers across all media platforms. 

Given the scale, official sponsors, advertisers, sports marketers, and brands just newsjacking the event on Twitter, need to understand what about the NFL Draft actually connected with the audience on social media.

And we’ll tell you, for the very affordable price of absolutely free. Opt in to receive ListenFirst’s NFL Draft Social Report and receive a Round 1 insights report on April 29th, and the full report wrapping up the entire draft on May 2.

Agility and fast-paced strategies are common themes for social media marketers today. As you make quick shifts in campaign plans, are you creating the content that drives engagement and views? 

To get more return out of your social marketing spend, you must understand the trends that drive success across the most popular social channels.

Hear from the experts at ListerFirst Media, as they review recent lessons learned by top advertisers across industries. Devin Carroll, Sr. Director of Revenue Strategy, and Riley Genua, Director of Sales Engineering, will share their insights on what’s trending and what’s winning the attention of consumers in the most competitive environments.

Only 14% of marketers can tie social media efforts to ROI. But, with so many marketing teams investing more time, energy and resources to build up their social presence, it’s only natural to hear more leaders requesting reports on the return.

When you lay out a thoughtful process and access the right data, measuring social media’s impact on the business is possible. Join ListenFirst experts Natasha Sanchez, Product Marketing Manager, and Devin Carroll, Director of Revenue Strategy, to explore four ways to measure social ROI. 

From getting the green light for a new social campaign to measuring the success of your social activity, what metrics matter? 

If your role involves pitching new campaign ideas, identifying valuable marketing partnerships, setting goals, and ultimately delivering on those goals, this is the discussion you don’t want to miss.  

Listen and explore social media metrics that can streamline your marketing tasks. Hear from marketing leaders across various industries as they share their go-to social media metrics for key stages in the marketing process. 

Our esteemed panel for the 1-hour discussion includes:

• Alissa F. Futhey, Sr. Manager of Digital Brand at ADT Security Services
• Christina Marino, Manager of Social Analytics at A&E Networks
• Sara Schwartz, Sr. Manager of Social Media at MGM Studios

It’s another year of agility and fast-pace strategies in social media marketing. As brands research, plan and execute on their social campaigns, what will be the essential elements to success in 2022?

Marketing teams must stay informed as they implement their social strategy. In doing so, they must also build up the courage to explore new territories. The best place to start is by diving into the most timely trends discussed in this report.

Three commercials were responsible for 67% of game-day conversations on social media this year, but which commercials were they?

The team at ListenFirst took a close look at the social media metrics across social networks, advertisers, half-time performers and more. 

In the Super Bowl LVI: 2022 Social Media Performance Report, you’ll find insights such as the top performing networks, the most-engaged demographics, and the most-talked about half-time performer. 

Super Bowl LVI kept the social media momentum going for the third consecutive year. We’ll tell you what brands can learn from these trends.