Discover how Influencer Partner Analytics^™ maximizes return on campaigns. 

Marketers often struggle to identify and evaluate the performance of social media influencers. And for Ad Sales teams, it’s never easy to prove the value of their social media channels when seeking paid partnership opportunities.  

With the recent launch of Influencer Partner Analytics^™ from ListenFirst, properly identifying and measuring campaign partnerships just got a whole lot easier. 

Join ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy, as they demo the powerful analytics behind this new solution.

How impactful are sports leagues for paid partnership posts? ListenFirst created a comprehensive infographic to answer that very question for brands and marketers. Sports and Sponsored Content: The Winning Playbook looks at the performance of 5,378 sponsored posts shared on the social media channels of the NBA, NFL, MLB, NHL, and MLS between July 2020 – June 2021. 

Below are all the key finding, though for even deeper dive, be sure to read our full Optimizing Sports-Related Sponsored Content On Social report.

Influencers, ad partners, and creators. Third party partners play an increasingly crucial role when it comes to introducing your brand to new audiences. Because these partnerships can be so impactful, finding the perfect match and identifying the appropriate KPI’s requires strategy.

If your brand is investing in marketing partnerships, watch ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy, for this on-demand webinar. Meghan and Devin will show you how to leverage the relevant data points and track meaningful metrics when marketing with third-party brands. 

Get an inside view of what social media marketing strategies are paying off for brands across industries. ListenFirst analyzes the social media performance of hundreds of thousands of brands. From engagement metrics to competitive benchmarking, we see it all!

Hear from ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy. Meghan and Devin will break down the latest marketing trends that are driving engagement on social media.

When a brand wants the biggest, broadest TV audience, the solution is often advertising during live sports. For the same reason, the social media accounts of sports leagues and individual teams is some of the most valuable real estate for sponsored content on social media.

Sports fanbases are loyal and extremely engaged, and paid partnerships with the most popular leagues and teams often means brand messaging is seen by a far wider audience than through owned organic posts.

For the following report, ListenFirst analyzed the sponsored content posts of the MLB, NHL, MLS, NBA, and NFL at both the league and team level between July 2020 – June 2021 to determine the tactics and best practices that are most effective for brands around these paid partnership posts.

Social media listening is a great way to measure the conversations happening and to analyze the sentiment around your brand. However, with listening alone, you’re only hearing from the vocal minority.

The majority of your consumers are not the ones making noise. They’re busy living their lives and showing you how they feel by click-based engagement with your post.

In this report, we’ll share why social listening isn’t enough and why analytics is critical so you can focus on the data that really matters to help grow your business.