Only 14% of marketers can tie social media efforts to ROI. But, with so many marketing teams investing more time, energy and resources to build up their social presence, it’s only natural to hear more leaders requesting reports on the return.

When you lay out a thoughtful process and access the right data, measuring social media’s impact on the business is possible. Join ListenFirst experts Natasha Sanchez, Product Marketing Manager, and Devin Carroll, Director of Revenue Strategy, to explore four ways to measure social ROI. 

From getting the green light for a new social campaign to measuring the success of your social activity, what metrics matter? 

If your role involves pitching new campaign ideas, identifying valuable marketing partnerships, setting goals, and ultimately delivering on those goals, this is the discussion you don’t want to miss.  

Listen and explore social media metrics that can streamline your marketing tasks. Hear from marketing leaders across various industries as they share their go-to social media metrics for key stages in the marketing process. 

Our esteemed panel for the 1-hour discussion includes:

• Alissa F. Futhey, Sr. Manager of Digital Brand at ADT Security Services
• Christina Marino, Manager of Social Analytics at A&E Networks
• Sara Schwartz, Sr. Manager of Social Media at MGM Studios

Social media is no longer an ancillary marketing channel for brands to explore. Brands that want to stay relevant to today’s consumer must constantly work to optimize their social media strategy.

This infographic shares how marketing and analyst professionals are approaching 2022 and the challenges and opportunities they plan to encounter.

Explore more.

To view the full survey responses in-depth, download the 2022 Social Media Trends Survey Report.

Interested in more related resources? Read a more thorough summary of the social marketing trends going into 2022 when you download: The State of Social: Social Media Marketing Trends for 2022.

It’s another year of agility and fast-pace strategies in social media marketing. As brands research, plan and execute on their social campaigns, what will be the essential elements to success in 2022?

Marketing teams must stay informed as they implement their social strategy. In doing so, they must also build up the courage to explore new territories. The best place to start is by diving into the most timely trends discussed in this report.

Three commercials were responsible for 67% of game-day conversations on social media this year, but which commercials were they?

The team at ListenFirst took a close look at the social media metrics across social networks, advertisers, half-time performers and more. 

In the Super Bowl LVI: 2022 Social Media Performance Report, you’ll find insights such as the top performing networks, the most-engaged demographics, and the most-talked about half-time performer. 

Super Bowl LVI kept the social media momentum going for the third consecutive year. We’ll tell you what brands can learn from these trends.

If your brand needs to know what social media trends will shape social media in 2022 and beyond, this is the report for you.

ListenFirst questioned 200 brand marketing and analytics professionals on the future of social media marketing, asking the probing questions marketers most need answered. This comprehensive online study confirmed that despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel. 

55% of respondents said their brand’s social media spend increased during the pandemic, with 50.5% of those surveyed adding their brand’s social media spend will increase in 2022. 

However, measuring the impact of their social media spend remains a challenge for brands. Only 14% of survey respondents said they can always tie their social media efforts to ROI, while only 31.5% responded “Yes” to knowing how well their brand is performing on social media relative to competitors. Meanwhile, 52% of respondents either wanted more influencer analytics or were unclear if they had enough. 

In order to navigate an ecosystem where social media is increasingly important to brands but best practices around strategy and reporting are often mysterious, these types of insights are invaluable. 

Download the survey results to see how your peers are approaching 2022.