Benchmarketing 2.0
Take Your Social Media Marketing To The Next Level
Data without context is useless. It’s why benchmarks are so critical when it comes to measuring the success of social media campaigns.
This report breaks down everything you need to know about benchmarking. We even go beyond the benchmarking basics and show how you can leverage more advanced metrics to gain insights needed to truly optimize your team’s efforts.
2022 Consumer Brands: Social Media Industry Benchmarks
How does your brand measure up against the industry benchmarks?
Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?
The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.
Using exclusive, anonymized and authorized data from the large network of consumer brands that partner with ListenFirst, this report is an invaluable cheat sheet, spelling out exactly how your brand performance on Facebook, Instagram, and Twitter measures up against the rest of the industry, both around organic and paid.
Measuring Success: 4 Strategies For Capturing Social ROI
Only 14% of marketers can tie social media efforts to ROI. But, with so many marketing teams investing more time, energy and resources to build up their social presence, it’s only natural to hear more leaders requesting reports on the return.
When you lay out a thoughtful process and access the right data, measuring social media’s impact on the business is possible. Join ListenFirst experts Natasha Sanchez, Product Marketing Manager, and Devin Carroll, Director of Revenue Strategy, to explore four ways to measure social ROI.
Thought-Leadership Panel: Social Metrics to Marvel
From getting the green light for a new social campaign to measuring the success of your social activity, what metrics matter?
If your role involves pitching new campaign ideas, identifying valuable marketing partnerships, setting goals, and ultimately delivering on those goals, this is the discussion you don’t want to miss.
Listen and explore social media metrics that can streamline your marketing tasks. Hear from marketing leaders across various industries as they share their go-to social media metrics for key stages in the marketing process.
Our esteemed panel for the 1-hour discussion includes:
2022 Social Media Marketing Trends
Social media is no longer an ancillary marketing channel for brands to explore. Brands that want to stay relevant to today’s consumer must constantly work to optimize their social media strategy.
This infographic shares how marketing and analyst professionals are approaching 2022 and the challenges and opportunities they plan to encounter.
To view the full survey responses in-depth, download the 2022 Social Media Trends Survey Report.
Interested in more related resources? Read a more thorough summary of the social marketing trends going into 2022 when you download: The State of Social: Social Media Marketing Trends for 2022.
4 Most Under-Used Metrics for Benchmarking Campaigns on Social Media
When it comes to social media benchmarking, one size doesn’t fit all. There are endless metrics you can use to evaluate how your campaigns perform compared to competitors, top performers, this time last year, and the list goes on.
With a thoughtful approach, benchmarking can be a powerful measuring tool. Join ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy, to explore benchmarking best practices. You’ll learn how to benchmark in a way that supports your unique goals.
In this 1-hour session we’ll cover: