Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

Does your top college need a higher education in using Instagram Reels? 

Listenfirst is here to help. We analyzed the performance of over 1,700 Reels shared so far this year by nearly 100 top colleges and universities to determine the tactics that make industry Reels most successful. 

Based on that social media analysis, we identified the 5 tips that are most impactful for college marketers looking to optimize the performance of their Instagram Reels. 

Download the Report now!

When it comes to social media marketing, does the current shift to video-first strategies make you nervous? Or, have you been waiting for this moment since the day you bought your first camera phone?

Regardless of where you stand, the fact is social video content is effective. It’s what the data reveals over and over, across social platforms.

Hear from the panel of experts who dig into the data everyday. Understand what video trends are taking shape and what formulas tend to drive the most views and engagement.

Partnering with influencers and other brands on social media has proven to be a very effective strategy. How has this marketing trend evolved in recent years and what are the elements of a successful partnership today?

Hear from the experts at ListerFirst Media, as they share best practices when partnering with new brands. Devin Carroll, Sr. Director of Revenue Strategy, and Riley Genua, Director of Sales Engineering, will review recent trends and data-backed success stories to help you foster new partnerships.

Consumer behaviors are evolving on social media. Especially since the start of the pandemic, as in person interaction has become less frequent. Many people are no longer “lurking” on social media, but are actually engaging.

How does this impact your method of measurement?

Surface-level metrics like followers and engagements are not as telling as they once were. To measure the effectiveness of your social media strategy today, you must take a more sophisticated approach.

Download our report to learn how to measure social media’s impact on consumer buzz, brand awareness, competitive rankings, and customer conversions.

For brands, knowing video is important for your social media strategy is not enough. Certain social media platforms are becoming more central to brand marketing as video becomes more popular, while other social platforms become less of a focus for brands.  

Additionally, as the audience embraces video, the social media metrics that marketers should be focusing on needs to change as well.

This report takes a look at several key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, Twitter, Facebook, and YouTube.

In this report we outline exactly how video has changed audience behavior, why that’s impacting which social media metrics you need to focus on, and what brand priorities should be going forward.

Agility and fast-paced strategies are common themes for social media marketers today. As you make quick shifts in campaign plans, are you creating the content that drives engagement and views? 

To get more return out of your social marketing spend, you must understand the trends that drive success across the most popular social channels.

Hear from the experts at ListerFirst Media, as they review recent lessons learned by top advertisers across industries. Devin Carroll, Sr. Director of Revenue Strategy, and Riley Genua, Director of Sales Engineering, will share their insights on what’s trending and what’s winning the attention of consumers in the most competitive environments.