The U.S. News & World Report’s America’s Best Hospitals honor roll sets the standard for ranking performance by medical quality. However, for healthcare marketers, it’s also important to understand performance in terms of impact on social media. 

To add that necessary context, ListenFirst put together the Social Ranking of Top Hospitals. This special report shows how the 20 hospitals featured in the 2022-2023 version of the U.S. News rankings did in the last year, based on social engagement.

Which social media platform is performing the best for top hospitals? What social media networks are the audience least interested in engaging with healthcare content?  

This report can be used by healthcare marketers to benchmark their own hospital’s performance, and better understand how to create social content that will connect with the healthcare audience. 

Download the report now!

Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

Fashion marketers, do you know how valuable Instagram Reels is for your brand? 

To answer that question, ListenFirst examined the performance of 3,000 Reels published by 208 fashion brands. We identified what’s working for these companies, what isn’t, and how effective Reels is compared to other types of Instagram posts. Of those insights, we identified the 5 most useful for fashion marketers and are sharing them here.

Download the report now!

According to a recent ListenFirst survey, 83% of marketers believe social media is important to their brand’s holiday strategy. But, which social trends should be at the top of your wish list?

As you launch your 2022 holiday campaigns, how are you leveraging influencers, short-form video, competitive intel and more?

Join our panel of ListenFirst analysts as they spread holiday cheer with tips for optimizing social campaigns and tackling the biggest challenges of the season.

In this one hour presentation you’ll learn:

• The hottest social media trends for the holidays
• How to keep up with demands of the season with a lean team
• How to create relevant video content for shoppers
• How to articulate the value of your social campaigns and the impact to the business

Are you confident your brand has the right social strategy headed into this holiday season? 

If the answer is no or you are just looking for confirmation that your brand is on the right track, Holiday Trends For Social Media Marketers is the report for you. We surveyed marketing and analytics professionals between August – September 2022, asking about their social media strategy for their holiday messaging this year, identifying the best practices and challenges marketers are most concerned about. 

The topics we covered included how many brands are using influencers in their holiday campaigns on social media, when brands are starting to post about end of year holidays, and how important social media is for brand holiday campaigns. 

The report also identifies the biggest challenges brands face going into the holiday campaign season, how well brands understand social share of voice around the holidays, and how the social media spend is changing for brands year over year. 

To answer all these questions and more, download the report now! 

40% of brands say Instagram is the most important social platform for their brand. That’s more than any other social platform cited. But when it comes to creating content for Instagram, the most effective type of content is often the least posted.

With performance data now available for Instagram Reels, ListenFirst has uncovered a variety of insights brands should know when working with this powerful form of video.

Hear from ListenFirst’s expert analysts as they share why Reels has become a secret weapon on social media, and what you as a brand can do about it.

Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

As a CPG Food and Drink marketer, are you using Instagram Reels effectively? 

CPG Food and Beverage brands have been prolific when it comes to using Reels as a promotional tool, with those brands sharing over 6,000 Reels this year through July. However, what do marketers need to know to get the best performance out of that content? 

To answer that question, ListenFirst looked at the social media analytics and identified 5 key best practices for CPG Food and Beverage marketers to follow when posting Instagram Reels. 

Download the report now!