Finding the right partner to team up with for your marketing or business needs can feel like a daunting task. However, if you’re armed with the right data and analytics, it can be as simple as adding a few clear steps to your planning process.
In this report, you will learn how to source and keep valuable sponsors. We’ll provide guidance on how to best determine which metrics should be considered at different stages of the partnership. By the end of this report, you’ll be ready to create your own successful sponsor campaign.
When it comes to marketing, influencers have become one of the most popular ways to expand your brand’s reach and create measurable results. By having the right data at the touch of your fingertips, you can set yourself and your campaign up for success before you even get started.
In this report, you’ll learn the importance of influencer marketing, how to find the influencers that are right for your brand, what information you need to create the best campaign, and which metrics to monitor when measuring ROIP.
The Art of Social Media Partnerships
This report is part of our series, The Art of Social Media Partnerships. To explore influencer partnerships, check out 5 Steps to Valuable Sponsors.
Sports And Sponsored Content Infographic
How impactful are sports leagues for paid partnership posts? ListenFirst created a comprehensive infographic to answer that very question for brands and marketers. Sports and Sponsored Content: The Winning Playbook looks at the performance of 5,378 sponsored posts shared on the social media channels of the NBA, NFL, MLB, NHL, and MLS between July 2020 – June 2021.
Over the last year the ListenFirst team has taken a deep look at user workflows and closely collaborated with customers to understand their biggest needs. As a result, we’ve invested in many enhancements that will help users save time and uncover more relevant insights in fewer steps.
Starting in September 2021, ListenFirst users will have access to a new platform experience. Notable features now available in the new ListenFirst experience include the ability to:
quickly find the data you need
build configurable dashboards
uncover key takeaways automatically
create brand roll-ups on the fly
dive into the analytics and share meaningful visuals quickly
We breakdown our most exciting enhancements below.
Configurable Dashboards
Enjoy more flexibility by creating easy-to-update dashboards tailored to your KPIs.
When you first log in to your ListenFirst account, you’ll get a quick glimpse at the performance metrics most important to you. Configurable Dashboards make this all possible. Our new dashboard feature allows customers to create specific combinations of ListenFirst data to match their team’s unique use cases and workflows.
It’s easy to add an analysis tile to your favorite dashboard, or to multiple dashboards. It’s your choice. From there you have easy-to-understand, beautiful reports to share with other ListenFirst users.
You’re in Control with Instant Insights
Quickly understand how your brand performs on social media using simple visuals and easy-to-understand language.
Tired of burning precious hours attempting the work of a trained data analyst? Instant Insights, is a new analytics feature that quickly shows how brands perform across social media. It’s all in a single view!
Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilizes machine learning to deliver analysis like no other. Users can benchmark performance and uncover valuable takeaways in natural language. Even configure multiple brands and content filters on the fly.
A Modern and User-Friendly Design
Introducing a complete re-imagining and redesign of navigation, data visualization, and analysis in the platform.
We worked hand-in-hand with ListenFirst customers to ensure the new interface would provide easy access to the data needed most. This resulted in a more streamlined workflow paired with modern design. Save time with more intuitive navigation, clean data visuals and more ways to share key metrics and insightful takeaways with others.
Experience the Enhancements for Yourself
Throughout the month of September, users will be given the opportunity to switch between the new and legacy UI. So, the next time you log into your ListenFirst account, look for the toggle button at the top right.
Don’t be shy. Dive into the upgraded experience for more flexibility, faster insights and access to powerful dashboards. New feature walk-thrus will be available as you explore the platform, but for a deeper understanding of the new workflows, check out the knowledge base dedicated to the Platform Redesign found in the Help Center.
Measuring the Brand Impact of Influencers
Discover what you need to know before you go out and hire your first influencer
In this decentralized media landscape, brands are depending more and more on partnerships with influencers to reach audiences with their messaging. However, it’s often a struggle to fully understand the value and impact of that investment.
How do you pick the right influencers to work with or understanding if an influencer campaign is lifting your own social media channels? What do you need to determine ROI or monitor the up and down popularity of partners? Brands need answers to these types of questions, and we’re here to help.
If you’re looking for concrete answers on how social analytics can optimize the performance of influencer campaigns, this is the report for you.
Measuring the Brand Impact of Influencers Webinar
Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Is the impact of influencers for product placements, public appearances and sponsorships working?
