As you plan your next social campaign, are you creating content that drives engagement and views?

To get more return out of your social marketing spend, you must understand the trends that drive success across the most popular social channels. From posting video content that inspires action, to working with influencers that will make an impact, discover surprising trends to boost your 2022 Social ROI.

Learn the strategies that top marketers use on social media get the most value out of their marketing spend. Download the report now!

Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

How can Hospital brands make their Instagram Reels more successful?

ListenFirst analyzed the performance of over 1,200 Reels published by Hospitals to determine which tactics connected most with the Instagram audience. Based on that data, 5 best practices emerged which healthcare marketers need to know.

Download the report now!

Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

ListenFirst analyzed the performance of Reels shared by Coffee Chains, Roasters, and Retailers, and identified 5 key best practices to follow. This completely free mini-report is especially relevant to Coffee brands, but is also eye opening for all CPG brands with questions about Reels related strategy.

Download the report now!

The BET Awards are not only an awards show celebrating African-American excellence, it’s also become one of the most talked about annual events on social media.  

For official sponsors, advertisers, or just brand newsjacking the event, understanding how their BET Awards related messaging is performing on social media is a critical step in evaluating how effective their campaign was. What was the demographics of the people talking about the awards on social media? How much engagement was there around your campaign relative to other brands messaging about the BET Awards? What celebrity content connected the most with the audience? 

In the BET Awards Report, we answer all those questions and more!

If you go back to the video of when LeBron James was first interviewed after being picked first in the 2003 NBA Draft, you can still see Sprite signage prominently displayed.

The NBA is the most star driven league in American sports, and when a player really hits, branding around the NBA Draft can have staying power, making it a uniquely valuable event for brands. 

During the NBA Draft, an entirely new group of potential stars were thrust into the limelight, and teams, sponsors, advertisers and brands newsjacking the event need quantifiable data about what was trending on social media.

That’s where ListenFirst comes in. We created a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft. 

Download the absolutely free report now!

How disruptive can an upstart golf league be on social media?

LIV Golf both has some major advantages and disadvantages, as it tries to put itself on the map as a major new sports league. On one hand, LIV Golf has deep pockets, backed by Public Investment Fund, the sovereign wealth fund of Saudi Arabia. They’ve signed such top golfers as Phil Mickelson, Dustin Johnson, Sergio García, Louis Oosthuizen, and Charl Schwartzel.

On the other hand, they’ve been unable to secure a broadcast TV partner in the United States, with so many potential destinations already in long term partnerships broadcasting PGA events.

With LIV Golf having just completed its first big event, ListenFirst took a look at how much share of voice it was able to take from the PGA Tour on social media.