The U.S. News & World Report’s America’s Best Hospitals honor roll sets the standard for ranking performance by medical quality. However, for healthcare marketers, it’s also important to understand performance in terms of impact on social media.
To add that necessary context, ListenFirst put together the Social Ranking of Top Hospitals. This special report shows how the 20 hospitals featured in the 2022-2023 version of the U.S. News rankings did in the last year, based on social engagement.
Which social media platform is performing the best for top hospitals? What social media networks are the audience least interested in engaging with healthcare content?
This report can be used by healthcare marketers to benchmark their own hospital’s performance, and better understand how to create social content that will connect with the healthcare audience.
Download the report now!
5 Things Fashion Brands Need To Know About Instagram Reels
Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels.
Fashion marketers, do you know how valuable Instagram Reels is for your brand?
To answer that question, ListenFirst examined the performance of 3,000 Reels published by 208 fashion brands. We identified what’s working for these companies, what isn’t, and how effective Reels is compared to other types of Instagram posts. Of those insights, we identified the 5 most useful for fashion marketers and are sharing them here.
Download the report now!
Winning The Holiday Season On Social
According to a recent ListenFirst survey, 83% of marketers believe social media is important to their brand’s holiday strategy. But, which social trends should be at the top of your wish list?
As you launch your 2022 holiday campaigns, how are you leveraging influencers, short-form video, competitive intel and more?
Join our panel of ListenFirst analysts as they spread holiday cheer with tips for optimizing social campaigns and tackling the biggest challenges of the season.
In this one hour presentation you’ll learn:
The hottest social media trends for the holidays
How to keep up with demands of the season with a lean team
How to create relevant video content for shoppers
How to articulate the value of your social campaigns and the impact to the business
Mastering Instagram Reels
The Latest Trends and Actionable Tips for Your Brand’s Next Video
What does Meta’s new focus on Reels mean for brands leveraging Instagram to expand their marketing reach?
Our expert analysts took a close look at brand and audience trends since the initial launch of Reels in August of 2021. Download this report to uncover key findings derived from their analysis of 50,000 Instagram profiles.
In this report, you’ll also find seven actionable tips for optimizing your Instagram content strategy using short-form videos.
Holiday Trends For Social Media Marketers
Are you confident your brand has the right social strategy headed into this holiday season?
If the answer is no or you are just looking for confirmation that your brand is on the right track, Holiday Trends For Social Media Marketers is the report for you. We surveyed marketing and analytics professionals between August – September 2022, asking about their social media strategy for their holiday messaging this year, identifying the best practices and challenges marketers are most concerned about.
The topics we covered included how many brands are using influencers in their holiday campaigns on social media, when brands are starting to post about end of year holidays, and how important social media is for brand holiday campaigns.
The report also identifies the biggest challenges brands face going into the holiday campaign season, how well brands understand social share of voice around the holidays, and how the social media spend is changing for brands year over year.
To answer all these questions and more, download the report now!
How To Expand Your Reach On Instagram Using Reels
Instagram recently announced its new focus on Reels and its move to simplify the video experience within the app. While some celebrities have spoken out against this shift, the behavior trends of Instagram users have given Meta all the data needed to support the platform’s new direction.
Coffee brands, for instance, see 25% of their engagement from Instagram driven by Reels. However, Reels only make up 15% of the content they post on the platform. We see this same pattern ring true across industries like hospitals, colleges, and food and beverages.
So what does this mean for brands leveraging Instagram to expand their marketing reach? It means: Start getting comfortable posting Reels!
From a recent study among social media marketing professionals, we know 31% of marketing professionals consider creating relevant video content one of their biggest challenges going into the 2022 Holiday Season. If the thought of creating more video content makes you nervous too, you can rest easy and keep in mind authenticity is often a key attribute in creating effective content on Social Media.
As you create Reels, remember that audiences are not looking for a perfectly polished brand video. They want raw, lofi content, that by nature, should not require tons of creative resources. The secret to success lies in knowing what content will perform best based for your target segment and marketing objectives.
Lucky for you, our ListenFirst team of social media analysts know a thing or two about how to extract the insights that will give you the direction you need.
Below are four ways you can leverage ListenFirst to discover what makes Instagram Reels successful in your industry.
#1 Review how your audience reacts to Reels related to your other branded content on Instagram.
Considering Instagram is making significant efforts to bring Reels content to the top of users’ feed, it’s likely that Reels are the most engaging content for your brand’s account. Of course you’ll want to confirm this with real data.
View your top performing Instagram content to see which post type garners the most engagement. Then look for patterns across all the different posts types to understand what factors, i.e. topics, influencers, colors, hashtags, etc., are drawing the most attention.
#2 Understand how short-form videos perform based on the channel in which they are posted.
As you know Instagram is one of many platforms where viewers can watch short-form videos. It’s helpful to take a look at how your short-form video performance varies across different channels like TikTok and YouTube, as well.
#3 Identify the Reels that are stealing consumer attention in your market.
ListenFirst makes it easy to quickly view the top performing Instagram Reels in your industry. With an easy-to-read table and quick links to watch each Reel play out, it’s essentially a dynamic leaderboard for Reels in your competitive landscape.
#4 Benchmark the performance of your Reels against others in your industry
Put your performance metrics in context and gain a clear understanding of how your Reels performed compared to Reels from your competitors.
Choose what metric is most important to you and then filter by that to understand if your post drew in more views, comments, or shares, compared to other Reels in your market. Or see who’s Reels consistently perform above benchmark and explore why that is.
There are so many ways to slice the data. Just let your strategic marketing goals guide the process so you can stay focused of what matters most.
Did you Know?…
ListenFirst allows users to analyze the performance of Reels that were posted as far back as August 2020, when Reels first launched. This can reveal interesting insights for brands who want a deeper understanding of how their short-form videos have performed over-time and across different channels.
No matter what your social media goals may be, incorporating Instagram Reels into your social media strategy is most likely going to be a solid investment. But, before building your Reels strategy, do your due diligence to understand what topical or creative trends lead to top performing Reels within your content or in your industry at large.