The Pittsburgh Steelers won big on social media during the 2023 NFL Draft! The Steelers increased their fan base and received support from existing fans at a level that outperformed all other teams in the league. 

The U.S. News & World Report’s America’s Best Hospitals honor roll sets the standard for ranking performance by medical quality. However, for healthcare marketers, it’s also important to understand performance in terms of impact on social media. 

To add that necessary context, ListenFirst put together the Social Ranking of Top Hospitals. This special report shows how the 20 hospitals featured in the 2022-2023 version of the U.S. News rankings did in the last year, based on social engagement.

Which social media platform is performing the best for top hospitals? What social media networks are the audience least interested in engaging with healthcare content?  

This report can be used by healthcare marketers to benchmark their own hospital’s performance, and better understand how to create social content that will connect with the healthcare audience. 

Download the report now!

How does your brand compare to the industry’s social media benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Media & Entertainment answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of Media and Entertainment Brands that partner with ListenFirst, the Industry Benchmarks Report is an invaluable cheat sheet.

Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

Fashion marketers, do you know how valuable Instagram Reels is for your brand? 

To answer that question, ListenFirst examined the performance of 3,000 Reels published by 208 fashion brands. We identified what’s working for these companies, what isn’t, and how effective Reels is compared to other types of Instagram posts. Of those insights, we identified the 5 most useful for fashion marketers and are sharing them here.

Download the report now!

According to a recent ListenFirst survey, 83% of marketers believe social media is important to their brand’s holiday strategy. But, which social trends should be at the top of your wish list?

As you launch your 2022 holiday campaigns, how are you leveraging influencers, short-form video, competitive intel and more?

Join our panel of ListenFirst analysts as they spread holiday cheer with tips for optimizing social campaigns and tackling the biggest challenges of the season.

In this one hour presentation you’ll learn:

• The hottest social media trends for the holidays
• How to keep up with demands of the season with a lean team
• How to create relevant video content for shoppers
• How to articulate the value of your social campaigns and the impact to the business

The Latest Trends and Actionable Tips for Your Brand’s Next Video

What does Meta’s new focus on Reels mean for brands leveraging Instagram to expand their marketing reach?

Our expert analysts took a close look at brand and audience trends since the initial launch of Reels in August of 2021. Download this report to uncover key findings derived from their analysis of 50,000 Instagram profiles.

In this report, you’ll also find seven actionable tips for optimizing your Instagram content strategy using short-form videos.