Social Media Analytics Resources

A+E Networks uses ListenFirst’s social media measurement and historical data to analyze more than 300 owned and competitor brands in their mix models, allowing them to power their omnichannel marketing strategy.

When SpongeBob Squarepants creator, Stephen Hillenburg, passed away in late 2018, Nickelodeon tapped ListenFirst’s social listening tool to understand how social audiences were responding, and determine their communication strategy.

Influencer marketing has taken off in the past two years, demanding dollars from advertisers’ marketing budgets. However, many brands lack data-driven insights into their influencer marketing program. This has prevented marketers from justifying budget being put towards that marketing tactic.

With ListenFirst’s influencer marketing tools, VISIT FLORIDA implemented a data-driven social influencer marketing program to know which influencers to partner with, measure campaign performance, and justify long-term partnerships and spend.

Viacom tapped ListenFirst for data-driven video insights to revamp their Facebook video content strategy to boost reach and views.