The Business Value of Social Media for Media & Entertainment
How can Media & Entertainment see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to Media & Entertainment brands, and why. This whitepaper highlights the findings of the study with ListenFirst customers, […]
Industry Study: Social Media Analytics For The Healthcare Industry
How can Healthcare marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the healthcare industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]
The Economics of Influencers: A Guide To Measuring Partnerships
How can you measure influencer success? Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem. This guide will help you understand the economics behind influencer partnerships.
Guide: Everything You Need to Know About Social Video
Which social video platforms should you be investing in? Since people started social distancing, certain social media platforms are being used more for watching video while others are being relied upon less. If video is part of your content mix, then this definitive guide to social video will give you the tools you need.
TV Industry Special Report Part III: Best Practices for Tapping Into Library Content
How can you leverage your existing I.P. during the pandemic? As important as existing I.P. has always been to the growth of television streaming services, that’s never been more true than during the pandemic. With huge limitations on the ability to film new content, there has been significantly fewer new television projects to promote than […]
TV Industry Special Report Part II: Late Night Talk Shows
What content and formats resonated most with Late Night Talk Show audiences on social? For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal […]