Social Media Analytics Resources

Better and more efficient targeting of Hispanic audiences by city Ability to spot trends by city and state to identify market opportunities and predict box office performance Real-time understanding of which cities are engaging most with owned content, and where there was the most untapped potential An data-driven understanding of where to direct campaign efforts in order to maximize profit

Michael Kors wanted to stand out during one of the fashion industry’s highest exposure events—the 2016 Fall New York Fashion Week. But, competition was tough as luxury fashion brands dominate social media with a stream of creativity, innovation, and celebrity. In order to make sure they were building buzz and winning social share of voice on its runway day, Michael Kors turned to ListenFirst to measure their success across social channels.