Discover what you need to know before you go out and hire your first influencer

In this decentralized media landscape, brands are depending more and more on partnerships with influencers to reach audiences with their messaging. However, it’s often a struggle to fully understand the value and impact of that investment.

How do you pick the right influencers to work with or understanding if an influencer campaign is lifting your own social media channels? What do you need to determine ROI or monitor the up and down popularity of partners? Brands need answers to these types of questions, and we’re here to help.

If you’re looking for concrete answers on how social analytics can optimize the performance of influencer campaigns, this is the report for you.

Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Is the impact of influencers for product placements, public appearances and sponsorships working?

How does your brand measure up against the industry benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of consumer brands that partner with ListenFirst, this report is an invaluable cheat sheet, spelling out exactly how your brand performance on Facebook, Instagram, and Twitter measures up against the rest of the industry, both around organic and paid.

How can the TV industry see the most success on social media?

A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the TV industry, and why.

This case study highlights the findings of the study with ListenFirst customers, providing ways in which the TV industry can quantify the business value of social media, including:

• Improved access to social data and insights
• Smarter spending across media and creative
• Informed strategic decision-making
• Proactive brand protection
• Industry and data expertise thought leadership

How can Retail marketers see the most success on social media?

A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the retail industry, and why.

This case study highlights the findings of the study with ListenFirst customers, providing ways in which retail marketers can quantify the business value of social media, including:

• Improved access to social data and insights
• Smarter spending across media and creative
• Informed strategic decision-making
• Proactive brand protection
• Industry and data expertise thought leadership