How can the Film industry see the most success on social media?

A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the film industry, and why.

This case study highlights the findings of the study with ListenFirst customers, providing ways in which the film industry can quantify the business value of social media, including:

• Improved access to social data and insights
• Smarter spending across media and creative
• Informed strategic decision-making
• Proactive brand protection
• Industry and data expertise thought leadership

How can Healthcare marketers see the most success on social media?

A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the healthcare industry, and why.

This case study highlights the findings of the study with ListenFirst customers, providing ways in which healthcare marketers can quantify the business value of social media, including:

• Improved access to social data and insights
• Smarter spending across media and creative
• Informed strategic decision-making
• Proactive brand protection
• Industry and data expertise thought leadership

What content and formats resonated most with Late Night Talk Show audiences on social? 

For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal almost immediately.

While the technical requirements around Late Night hosts self taping was ironed out quickly, that doesn’t answer to what extent the social media audience was embracing the scaled down production value and to what extent the type of content being shared needed to change.

In Part II of the TV Industry Special Report series, ListenFirst will outline all the best practices for Late Night Talk Shows succeeding on social media during the age of the coronavirus.

What’s trending for Social TV in the first half of 2020? 

How have social media strategies have changed, and what’s working, for Top Consumer Food Brands?

How Blumhouse Productions used ListenFirst’s Insights to identify market opportunities