Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Is the impact of influencers for product placements, public appearances and sponsorships working?

How can the TV industry see the most success on social media?

A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the TV industry, and why.

This case study highlights the findings of the study with ListenFirst customers, providing ways in which the TV industry can quantify the business value of social media, including:

• Improved access to social data and insights
• Smarter spending across media and creative
• Informed strategic decision-making
• Proactive brand protection
• Industry and data expertise thought leadership

How can the Film industry see the most success on social media?

A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the film industry, and why.

This case study highlights the findings of the study with ListenFirst customers, providing ways in which the film industry can quantify the business value of social media, including:

• Improved access to social data and insights
• Smarter spending across media and creative
• Informed strategic decision-making
• Proactive brand protection
• Industry and data expertise thought leadership

What content and formats resonated most with Late Night Talk Show audiences on social? 

For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal almost immediately.

While the technical requirements around Late Night hosts self taping was ironed out quickly, that doesn’t answer to what extent the social media audience was embracing the scaled down production value and to what extent the type of content being shared needed to change.

In Part II of the TV Industry Special Report series, ListenFirst will outline all the best practices for Late Night Talk Shows succeeding on social media during the age of the coronavirus.

What’s trending for Social TV in the first half of 2020? 

How Blumhouse Productions used ListenFirst’s Insights to identify market opportunities