When you think of Cinco de Mayo, odds are one of the first things that comes to mind is Mexican beer.

That’s not a coincidence, in fact much of what we currently associate with the holiday was born out of a brilliant 1989 ad campaign by Texas importers of Corona and Modelo that promoted the idea of drinking their beer around the holiday.  Over the years, CPG Food and Quick Serve Restaurants have expanded that association, and Cinco de Mayo has grown into a $1.5 Trillion a year business for brands.  

When it comes to leveraging social media around Cinco de Mayo, it’s critical that these participating brands know what is and isn’t working around the holiday.

ListenFirst’s Cinco de Mayo Report answers those exact questions, calling out the winning brands and social media strategies.

It’s not just the collegiate athletes hanging out in the green room that will have a lot at stake when the NFL Draft starts on April 28, in Las Vegas. 

For brands, the draft is one of the biggest tentpole media events of the year, for example in 2020 it drew 55 million total viewers across all media platforms. 

Given the scale, official sponsors, advertisers, sports marketers, and brands just newsjacking the event on Twitter, need to understand what about the NFL Draft actually connected with the audience on social media.

And we’ll tell you, for the very affordable price of absolutely free. Opt in to receive ListenFirst’s NFL Draft Social Report and receive a Round 1 insights report on April 29th, and the full report wrapping up the entire draft on May 2.

For brands, knowing video is important for your social media strategy is not enough. Certain social media platforms are becoming more central to brand marketing as video becomes more popular, while other social platforms become less of a focus for brands.  

Additionally, as the audience embraces video, the social media metrics that marketers should be focusing on needs to change as well.

This report takes a look at several key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, Twitter, Facebook, and YouTube.

In this report we outline exactly how video has changed audience behavior, why that’s impacting which social media metrics you need to focus on, and what brand priorities should be going forward.

Agility and fast-paced strategies are common themes for social media marketers today. As you make quick shifts in campaign plans, are you creating the content that drives engagement and views? 

To get more return out of your social marketing spend, you must understand the trends that drive success across the most popular social channels.

Hear from the experts at ListerFirst Media, as they review recent lessons learned by top advertisers across industries. Devin Carroll, Sr. Director of Revenue Strategy, and Riley Genua, Director of Sales Engineering, will share their insights on what’s trending and what’s winning the attention of consumers in the most competitive environments.

Only 14% of marketers can tie social media efforts to ROI. But, with so many marketing teams investing more time, energy and resources to build up their social presence, it’s only natural to hear more leaders requesting reports on the return.

When you lay out a thoughtful process and access the right data, measuring social media’s impact on the business is possible. Join ListenFirst experts Natasha Sanchez, Product Marketing Manager, and Devin Carroll, Director of Revenue Strategy, to explore four ways to measure social ROI. 

From getting the green light for a new social campaign to measuring the success of your social activity, what metrics matter? 

If your role involves pitching new campaign ideas, identifying valuable marketing partnerships, setting goals, and ultimately delivering on those goals, this is the discussion you don’t want to miss.  

Listen and explore social media metrics that can streamline your marketing tasks. Hear from marketing leaders across various industries as they share their go-to social media metrics for key stages in the marketing process. 

Our esteemed panel for the 1-hour discussion includes:

• Alissa F. Futhey, Sr. Manager of Digital Brand at ADT Security Services
• Christina Marino, Manager of Social Analytics at A&E Networks
• Sara Schwartz, Sr. Manager of Social Media at MGM Studios