When it comes to marketing, influencers have become one of the most popular ways to expand your brand’s reach and create measurable results. By having the right data at the touch of your fingertips, you can set yourself and your campaign up for success before you even get started.

In this report, you’ll learn the importance of influencer marketing, how to find the influencers that are right for your brand, what information you need to create the best campaign, and which metrics to monitor when measuring ROIP.

The Art of Social Media Partnerships

This report is part of our series, The Art of Social Media Partnerships. To explore influencer partnerships, check out 5 Steps to Valuable Sponsors.

We ended 2021 with two very popular panel discussions on social marketing trends. We heard from marketing leaders across some of the world’s largest brands. For this 3rd and final session of the series, we’re calling on our own ListenFirst strategists who analyze social media trends every day. 

Our panelist will build off what our past thought-leaders shared on lessons learned in 2021 and insights worth noting for 2022. Hear more about the trends they expect to take off in 2022 and how brands can adopt their marketing strategies accordingly.

• Samantha Morse, Director of Strategy
• Sawyer Frisbie, Manager, Client Strategy
• John Langan, Senior Strategist

November’s expert panel was a huge hit, so we are at it again! Join social media leaders for the perfect thought-leadership event to end the year. Our December panel discussion will focus on lessons learned in 2021 and insights worth noting for 2022. 

Our panelist will share their recent experiences as they support social media marketing strategies through research and insights. We’ll dive into their thoughts on how to apply the latest social media trends as 2022 strategic planning gets underway.

Join ListenFirst expert Meghan Cahill, for a 1-hour panel session with our esteemed thought-leaders:

• Sarah Kitlas, VP of Social Media Strategy & Partnerships at WarnerMedia
• Alexandria Taliaferro, Global Social Media Manager at Forma Beauty Brands, LLC
• Libba Peromsik, Social Media Analytics at Disney ABC TV
• Lauren Goodman, Director, Digital Marketing Strategy & Social Media at ABC

Data is only valuable with context. It’s important to benchmark against your own performance, but benchmarking against competitors takes your marketing strategy to another level. Competitive data opens up opportunities. It helps brands understand industry benchmarks, set tangible goals, identify strategies for growth, prove ROI and so much more.

In this report, you’ll learn the best ways to leverage ListenFirst’s curated universes – made up of hundreds of thousands of brands – to strengthen your social strategy.

Discover how Influencer Partner Analytics^™ maximizes return on campaigns. 

Marketers often struggle to identify and evaluate the performance of social media influencers. And for Ad Sales teams, it’s never easy to prove the value of their social media channels when seeking paid partnership opportunities.  

With the recent launch of Influencer Partner Analytics^™ from ListenFirst, properly identifying and measuring campaign partnerships just got a whole lot easier. 

Join ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy, as they demo the powerful analytics behind this new solution.

Influencers, ad partners, and creators. Third party partners play an increasingly crucial role when it comes to introducing your brand to new audiences. Because these partnerships can be so impactful, finding the perfect match and identifying the appropriate KPI’s requires strategy.

If your brand is investing in marketing partnerships, watch ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy, for this on-demand webinar. Meghan and Devin will show you how to leverage the relevant data points and track meaningful metrics when marketing with third-party brands.