It’s not just the collegiate athletes hanging out in the green room that will have a lot at stake when the NFL Draft starts on April 28, in Las Vegas. 

For brands, the draft is one of the biggest tentpole media events of the year, for example in 2020 it drew 55 million total viewers across all media platforms. 

Given the scale, official sponsors, advertisers, sports marketers, and brands just newsjacking the event on Twitter, need to understand what about the NFL Draft actually connected with the audience on social media.

And we’ll tell you, for the very affordable price of absolutely free. Opt in to receive ListenFirst’s NFL Draft Social Report and receive a Round 1 insights report on April 29th, and the full report wrapping up the entire draft on May 2.

For brands, knowing video is important for your social media strategy is not enough. Certain social media platforms are becoming more central to brand marketing as video becomes more popular, while other social platforms become less of a focus for brands.  

Additionally, as the audience embraces video, the social media metrics that marketers should be focusing on needs to change as well.

This report takes a look at several key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, Twitter, Facebook, and YouTube.

In this report we outline exactly how video has changed audience behavior, why that’s impacting which social media metrics you need to focus on, and what brand priorities should be going forward.

Agility and fast-paced strategies are common themes for social media marketers today. As you make quick shifts in campaign plans, are you creating the content that drives engagement and views? 

To get more return out of your social marketing spend, you must understand the trends that drive success across the most popular social channels.

Hear from the experts at ListerFirst Media, as they review recent lessons learned by top advertisers across industries. Devin Carroll, Sr. Director of Revenue Strategy, and Riley Genua, Director of Sales Engineering, will share their insights on what’s trending and what’s winning the attention of consumers in the most competitive environments.

Take Your Social Media Marketing To The Next Level

Data without context is useless. It’s why benchmarks are so critical when it comes to measuring the success of social media campaigns.

This report breaks down everything you need to know about benchmarking. We even go beyond the benchmarking basics and show how you can leverage more advanced metrics to gain insights needed to truly optimize your team’s efforts.

How does your brand measure up against the industry benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of consumer brands that partner with ListenFirst, this report is an invaluable cheat sheet, spelling out exactly how your brand performance on Facebook, Instagram, and Twitter measures up against the rest of the industry, both around organic and paid.

Only 14% of marketers can tie social media efforts to ROI. But, with so many marketing teams investing more time, energy and resources to build up their social presence, it’s only natural to hear more leaders requesting reports on the return.

When you lay out a thoughtful process and access the right data, measuring social media’s impact on the business is possible. Join ListenFirst experts Natasha Sanchez, Product Marketing Manager, and Devin Carroll, Director of Revenue Strategy, to explore four ways to measure social ROI.