The BET Awards are not only an awards show celebrating African-American excellence, it’s also become one of the most talked about annual events on social media.  

For official sponsors, advertisers, or just brand newsjacking the event, understanding how their BET Awards related messaging is performing on social media is a critical step in evaluating how effective their campaign was. What was the demographics of the people talking about the awards on social media? How much engagement was there around your campaign relative to other brands messaging about the BET Awards? What celebrity content connected the most with the audience? 

In the BET Awards Report, we answer all those questions and more!

If you go back to the video of when LeBron James was first interviewed after being picked first in the 2003 NBA Draft, you can still see Sprite signage prominently displayed.

The NBA is the most star driven league in American sports, and when a player really hits, branding around the NBA Draft can have staying power, making it a uniquely valuable event for brands. 

During the NBA Draft, an entirely new group of potential stars were thrust into the limelight, and teams, sponsors, advertisers and brands newsjacking the event need quantifiable data about what was trending on social media.

That’s where ListenFirst comes in. We created a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft. 

Download the absolutely free report now!

How disruptive can an upstart golf league be on social media?

LIV Golf both has some major advantages and disadvantages, as it tries to put itself on the map as a major new sports league. On one hand, LIV Golf has deep pockets, backed by Public Investment Fund, the sovereign wealth fund of Saudi Arabia. They’ve signed such top golfers as Phil Mickelson, Dustin Johnson, Sergio García, Louis Oosthuizen, and Charl Schwartzel.

On the other hand, they’ve been unable to secure a broadcast TV partner in the United States, with so many potential destinations already in long term partnerships broadcasting PGA events.

With LIV Golf having just completed its first big event, ListenFirst took a look at how much share of voice it was able to take from the PGA Tour on social media.

Partnering with influencers and other brands on social media has proven to be a very effective strategy. How has this marketing trend evolved in recent years and what are the elements of a successful partnership today?

Hear from the experts at ListerFirst Media, as they share best practices when partnering with new brands. Devin Carroll, Sr. Director of Revenue Strategy, and Riley Genua, Director of Sales Engineering, will review recent trends and data-backed success stories to help you foster new partnerships.

Consumer behaviors are evolving on social media. Especially since the start of the pandemic, as in person interaction has become less frequent. Many people are no longer “lurking” on social media, but are actually engaging.

How does this impact your method of measurement?

Surface-level metrics like followers and engagements are not as telling as they once were. To measure the effectiveness of your social media strategy today, you must take a more sophisticated approach.

Download our report to learn how to measure social media’s impact on consumer buzz, brand awareness, competitive rankings, and customer conversions.

When you think of Cinco de Mayo, odds are one of the first things that comes to mind is Mexican beer.

That’s not a coincidence, in fact much of what we currently associate with the holiday was born out of a brilliant 1989 ad campaign by Texas importers of Corona and Modelo that promoted the idea of drinking their beer around the holiday.  Over the years, CPG Food and Quick Serve Restaurants have expanded that association, and Cinco de Mayo has grown into a $1.5 Trillion a year business for brands.  

When it comes to leveraging social media around Cinco de Mayo, it’s critical that these participating brands know what is and isn’t working around the holiday.

ListenFirst’s Cinco de Mayo Report answers those exact questions, calling out the winning brands and social media strategies.