How can my brand see the most social media success around our Big Game related campaign?

For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment with endless possibilities. Companies want to know exactly what social media strategies work on which social networks, to make sure they get the big increase in awareness around their messaging.

How can you measure influencer success?

Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem.

This guide will help you understand the economics behind influencer partnerships.