Measuring Success: 4 Strategies To Measure Social Media Impact
Consumer behaviors are evolving on social media. Especially since the start of the pandemic, as in person interaction has become less frequent. Many people are no longer “lurking” on social media, but are actually engaging.
How does this impact your method of measurement?
Surface-level metrics like followers and engagements are not as telling as they once were. To measure the effectiveness of your social media strategy today, you must take a more sophisticated approach.
Download our report to learn how to measure social media’s impact on consumer buzz, brand awareness, competitive rankings, and customer conversions.
The Social Media Shift To Video
For brands, knowing video is important for your social media strategy is not enough. Certain social media platforms are becoming more central to brand marketing as video becomes more popular, while other social platforms become less of a focus for brands.
Additionally, as the audience embraces video, the social media metrics that marketers should be focusing on needs to change as well.
This report takes a look at several key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, Twitter, Facebook, and YouTube.
In this report we outline exactly how video has changed audience behavior, why that’s impacting which social media metrics you need to focus on, and what brand priorities should be going forward.
Dashboards, Machine Learning and Modern Design
Over the last year the ListenFirst team has taken a deep look at user workflows and closely collaborated with customers to understand their biggest needs. As a result, we’ve invested in many enhancements that will help users save time and uncover more relevant insights in fewer steps.
Starting in September 2021, ListenFirst users will have access to a new platform experience. Notable features now available in the new ListenFirst experience include the ability to:
quickly find the data you need
build configurable dashboards
uncover key takeaways automatically
create brand roll-ups on the fly
dive into the analytics and share meaningful visuals quickly
We breakdown our most exciting enhancements below.
Configurable Dashboards
Enjoy more flexibility by creating easy-to-update dashboards tailored to your KPIs.
When you first log in to your ListenFirst account, you’ll get a quick glimpse at the performance metrics most important to you. Configurable Dashboards make this all possible. Our new dashboard feature allows customers to create specific combinations of ListenFirst data to match their team’s unique use cases and workflows.
It’s easy to add an analysis tile to your favorite dashboard, or to multiple dashboards. It’s your choice. From there you have easy-to-understand, beautiful reports to share with other ListenFirst users.
You’re in Control with Instant Insights
Quickly understand how your brand performs on social media using simple visuals and easy-to-understand language.
Tired of burning precious hours attempting the work of a trained data analyst? Instant Insights, is a new analytics feature that quickly shows how brands perform across social media. It’s all in a single view!
Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilizes machine learning to deliver analysis like no other. Users can benchmark performance and uncover valuable takeaways in natural language. Even configure multiple brands and content filters on the fly.
A Modern and User-Friendly Design
Introducing a complete re-imagining and redesign of navigation, data visualization, and analysis in the platform.
We worked hand-in-hand with ListenFirst customers to ensure the new interface would provide easy access to the data needed most. This resulted in a more streamlined workflow paired with modern design. Save time with more intuitive navigation, clean data visuals and more ways to share key metrics and insightful takeaways with others.
Experience the Enhancements for Yourself
Throughout the month of September, users will be given the opportunity to switch between the new and legacy UI. So, the next time you log into your ListenFirst account, look for the toggle button at the top right.
Don’t be shy. Dive into the upgraded experience for more flexibility, faster insights and access to powerful dashboards. New feature walk-thrus will be available as you explore the platform, but for a deeper understanding of the new workflows, check out the knowledge base dedicated to the Platform Redesign found in the Help Center.
Which Films Are Driving Social Conversations?
7 Social Media Insights Around The Oscar Nominations
ListenFirst just launched our new YouTube channel, and in our inaugural video, we used our social media analytics to determine the audience response to the recent Academy Award nominations. Without further ado, here are the Top 7 social media insights you should know about the Oscar nominations.
Insight #1. Expect Interest To Be Way Down Around The Oscars This Year
There were 269,820 Tweets mentioning the Oscar Nominations on March 15, 2021 which was a -45% decrease from the 493,448 Tweets that mentioned the Oscars nominations on January 13, 2020. While it’s not shocking considering how many movie releases have been delayed in the past year, and how many theaters have been closed, there’s a significantly lower level of interest in the awards show in 2021.
Insight #2. With Theaters Closed, People Don’t Care About Nomination Snubs As Much
In a year when most movie theaters were closed, there was much less discussion over what films or performances were overlooked around the Oscar Nominations. There were 1,008 Tweets mentioning Oscar Snubs on March 15, 2021 compared to 3,904 Tweets mentioning Oscar Snubs on January 13, 2020, when the Oscar nominations were announced last year.
That’s not just about people watching less movies however. With so many serious Oscar contenders debuting on streamers like Netflix, Amazon Prime Video, and Hulu in past year, likely more people have already seen these films than would have if they had more traditional theatrical runs. That said, a performance is probably not going to hit the same way, if you watch the film over a couple of sittings while distracted by your phone, as opposed to at once with an auditorium of other people.
Insight #3: Minari Was The Biggest Winner On Social
Minari was the Oscar nominated film that had the biggest lift in social engagement because of the nominations. It had a social engagement score of 65,272, which was an increase of +1,066% comparing March 15 to March 14, 2021.
Insight #4: The Best Actor Race Drove The Most Responses On Twitter
Steven Yeun becomes the first Asian-American actor to be nominated for Best Actor at the #Oscars
Most of the top performing Tweets mentioning the Oscar Nominations on March 15, 2021 brought up the history being made in the Best Actor category. For instance, a Tweet talking about how Steven Yeun becomes the first Asian-American actor to be nominated for Best Actor at the Oscars got 11,268 responses while another Tweet congratulating Riz Ahmed on making history as the first Muslim to be nominated for a Best Actor Oscar got 10,396 responses.
Insight #5: The Women Got The Audience’s Attention Around the Best Director Race
It took 93 years, but FINALLY, this year is the FIRST TIME EVER more than one woman was nominated for Best Director in the same year.
On March 15, 2021 there were 5,118 Tweets mentioned that for the first time, two women were nominated for Best Director in the same year: Chloé Zhao and Emerald Fennell.
Insight #6. Mank Ruled The Day In Terms Of Wikipedia Performance
David Fincher’s Mank may have gotten the most Oscar nominations this year, but its great performance was expected and without the element of surprise it wasn’t as talked about on social media as you might expect. However, Mank did get 167,179 page views of their Wikipedia page on March 15, 2021 which was the highest total for any nominated film on the day.
Insight #7. Don’t Expect A Huge Immediate Lift In Social Media Followers From A Nomination
Minari got 2,614 new fans or followers on their social media accounts the day the Oscars nominations were announced, and that was the highest such total for any nominated film. If a movie isn’t already on someone’s radar, getting Oscar nominations alone is unlikely to be enough to lead to a follow.
Want more insight into how ListenFirst helps brands track the social media audience, film related or otherwise? Request a ListenFirst demo today!
The Super Bowl and Social: A Guide To Campaign Success
How can my brand see the most social media success around our Big Game related campaign?
For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment with endless possibilities. Companies want to know exactly what social media strategies work on which social networks, to make sure they get the big increase in awareness around their messaging.
