2022 Consumer Brands: Social Media Industry Benchmarks
The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.
Measuring Success: 4 Strategies For Capturing Social ROI
If your role involves pitching new campaign ideas, identifying valuable marketing partnerships, setting goals, and ultimately delivering on those goals, this is a discussion you don’t want to miss.
Russia Vs. Ukraine Vs. Smith Vs. Rock
It’s been dubbed the slap heard around the world. And if Twitter can be used as a proxy for the world, then it’s true, according to an analysis of two major conflicts people have been tweeting about: Smith/Rock vs. Russia/Ukraine. Sadly, Will Smith’s shocking physical assault of Oscar presenter Chris Rock during the live telecast […]
The Arena Group Drives Sharp Revenue and Audience Growth in Fourth Quarter
Since the departure of Jim Cramer from TheStreet in October 2021, The Arena Group has grown users at the financial site by 249% to more than 17 million monthly unique visitors, according to Comscore data recently released in February and has seen its engagements at Facebook grow by more than 520% year-over-year for the first two months of 2022, according to data from ListenFirst.
Will Smith drama continues
The most-discussed Oscars topic on social media was no surprise. There were 3,357,759 Tweets mentioning Will Smith on March 27, and 2,096,580 Tweets mentioning Chris Rock, according to ListenFirst. Will Smith and Chris Rock were mentioned together in a tweet 1,410,714 times, while a tweet sharing the Japanese television feed of Smith slapping Rock with uncensored […]
Will Smith Outslaps Chris Rock 2-to-1 On Twitter
Will Smith’s live televised slap of presenter Chris Rock during Sunday’s Oscars telecast on ABC millions of tweets within moments of the real-time event as social media users debated the veracity of what they saw, as well as who was right and who was wrong in the incident. Without weighing in on the sentiment, social […]