It’s not just the collegiate athletes hanging out in the green room that will have a lot at stake when the NFL Draft starts on April 28, in Las Vegas. 

For brands, the draft is one of the biggest tentpole media events of the year, for example in 2020 it drew 55 million total viewers across all media platforms. 

Given the scale, official sponsors, advertisers, sports marketers, and brands just newsjacking the event on Twitter, need to understand what about the NFL Draft actually connected with the audience on social media.

And we’ll tell you, for the very affordable price of absolutely free. Opt in to receive ListenFirst’s NFL Draft Social Report and receive a Round 1 insights report on April 29th, and the full report wrapping up the entire draft on May 2.

For brands, knowing video is important for your social media strategy is not enough. Certain social media platforms are becoming more central to brand marketing as video becomes more popular, while other social platforms become less of a focus for brands.  

Additionally, as the audience embraces video, the social media metrics that marketers should be focusing on needs to change as well.

This report takes a look at several key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, Twitter, Facebook, and YouTube.

In this report we outline exactly how video has changed audience behavior, why that’s impacting which social media metrics you need to focus on, and what brand priorities should be going forward.

Agility and fast-paced strategies are common themes for social media marketers today. As you make quick shifts in campaign plans, are you creating the content that drives engagement and views? 

To get more return out of your social marketing spend, you must understand the trends that drive success across the most popular social channels.

Hear from the experts at ListerFirst Media, as they review recent lessons learned by top advertisers across industries. Devin Carroll, Sr. Director of Revenue Strategy, and Riley Genua, Director of Sales Engineering, will share their insights on what’s trending and what’s winning the attention of consumers in the most competitive environments.

The interactive learning management system offers on-demand training to marketers looking to master social analytics.

NEW YORK, April 20, 2022 — ListenFirst, the premier enterprise social analytics solution, today announced the launch of ListenFirst University, an on-demand learning portal that provides bite-size training courses to help Users learn the fundamentals of the data rich ListenFirst platform. Users complete courses as their schedule allows and advance their social analytic skills as they explore more training paths.

The launch of ListenFirst University allows new Users of the ListenFirst platform to skill up their social analytic skills even faster, giving them a quicker path to accessing relevant insights which improves return on marketing spend investment. ListenFirst University also delivers a uniform training experience, with all users learning to perform deep analysis in the ListenFirst platform using the same processes, alleviating confusion among teams.

The courses in ListenFirst University are presented in interactive multimedia, with quizzes after key sections to validate user comprehension. The average time to complete all basic courses is a few hours, with role-based training paths to make the experience relevant to different levels of Users. Advance courses are also available, facilitating professional growth for marketers and analytics experts looking for a deeper understanding of social media marketing.

“Previously all user training at ListenFirst was a personalized experience, but required aligning multiple stakeholder’s schedules,” explained John Gayanelo, Instructional Designer at ListenFirst. “While personalized and group training is always available for ListenFirst clients, ListenFirst University provides an expedited training process for all users. Clients can now access on-demand standardized instruction at the pace most effective for them, leading to the discovery of more meaningful insights.”

Research has found multiple benefits in using multimedia learning modules, such as ListenFirst University. For example, Brandon Hall Group’s HCM Outlook 2017 Survey found eLearning required 40-60% less employee time than learning in a traditional classroom setting. Meanwhile, Cisco’s Multimodal Learning Through Media study found on average, when students engage in higher-order thinking using multimedia in interactive situations, they perform 32% better than students who were trained using traditional learning.

As ListenFirst adds new features, new learning modules will be added to ListenFirst University, making it an everyday resource for Users. Once Users complete training programs, they’ll receive certifications, including badges they can share on their personal profile to showcase their social analytics expertise.

Pricing for ListenFirst University is by seat and there’s a significant discount for companies that sign up by the end of June. More information about ListenFirst University is available here.

Take Your Social Media Marketing To The Next Level

Data without context is useless. It’s why benchmarks are so critical when it comes to measuring the success of social media campaigns.

This report breaks down everything you need to know about benchmarking. We even go beyond the benchmarking basics and show how you can leverage more advanced metrics to gain insights needed to truly optimize your team’s efforts.

Seasoned sales leader brings a wealth of SaaS experience to ListenFirst’s executive team.

NEW YORK – April 5, 2022 / – ListenFirst, the premier enterprise social analytics solution, today announced the appointment of Neil Arsenault as Chief Revenue Officer (CRO). Arsenault will oversee all of ListenFirst’s revenue generation and customer retention efforts. With a proven track record of growing Software as a Service companies, Arsenault specializes in creating value for clients and companies, and mentoring Sales teams that produce future leaders. 

Previously, Arsenault had been the senior vice president of Sales at Kazoo, with his extensive experience also including vice president of sales positions at PowerDMS and Paycor. Neil enjoyed successful exits at PowerDMS and Paycor, which provided returns for investors and raised fresh growth capital used to invest in reaching more customers. Arsenault has a BA from Ball State University and an MBA from Butler University.

“Marketers need social analytics that can be turned into strategies that best connect with their specific audience and followers,” explained Neil Arsenault. “What makes ListenFirst so unique is how the platform delivers social insights around paid, owned, earned and competitive performance that makes data easier to understand and actionable. I couldn’t be more excited to join a company with a proven track record of turning the social investment of brands into bigger strategic gains.“

“Neil is a senior revenue leader experienced in building broad and successful teams that grow enterprise value,” said David DiGiacomo, ListenFirst CEO.  “Understanding return on investment is more important than ever for social marketers, and Neil is the right executive voice to communicate how our best-in-class social analytics can help brands achieve their top tier goals.”

Neil Arsenault will report directly to ListenFirst CEO David DiGiacomo. Media & Entertainment, Retail, Fashion, Beauty, CPG, and Gaming will be among the verticals of focus for the Revenue team.