Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

Does your top college need a higher education in using Instagram Reels? 

Listenfirst is here to help. We analyzed the performance of over 1,700 Reels shared so far this year by nearly 100 top colleges and universities to determine the tactics that make industry Reels most successful. 

Based on that social media analysis, we identified the 5 tips that are most impactful for college marketers looking to optimize the performance of their Instagram Reels. 

Download the Report now!

As you plan your next social campaign, are you creating content that drives engagement and views?

To get more return out of your social marketing spend, you must understand the trends that drive success across the most popular social channels. From posting video content that inspires action, to working with influencers that will make an impact, discover surprising trends to boost your 2022 Social ROI.

Learn the strategies that top marketers use on social media get the most value out of their marketing spend. Download the report now!

Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

How can Hospital brands make their Instagram Reels more successful?

ListenFirst analyzed the performance of over 1,200 Reels published by Hospitals to determine which tactics connected most with the Instagram audience. Based on that data, 5 best practices emerged which healthcare marketers need to know.

Download the report now!

Now that ListenFirst has Instagram Reels analytics, we couldn’t be more excited to start a new series of free mini-reports, where we share the most actionable tips for every industry in using Reels. 

ListenFirst analyzed the performance of Reels shared by Coffee Chains, Roasters, and Retailers, and identified 5 key best practices to follow. This completely free mini-report is especially relevant to Coffee brands, but is also eye opening for all CPG brands with questions about Reels related strategy.

Download the report now!

The social media analytics company offers brands a segmented view of Tweet performance by Organic and Promoted engagement.

ListenFirst, the premier enterprise social analytics solution today announced the v2 Twitter Engagement API (application programming interface) has been integrated into their platform, giving ListenFirst customers a greater understanding of the organic and paid performance of their Tweets. Historically, this organic and paid data lived in separate silos across different platforms, APIs and endpoints; with brands having no way to see this data aggregated, summed and/or blended together.  

Using ListenFirst, brands now have perfect clarity on which tactics are driving audience interest. This is made possible because engagements and impressions of the same Tweets are now segmented by organic or promoted traffic. ListenFirst is one of the first companies to implement the v2 Twitter Engagement API, which ingests pixel perfect dimensions for total engagements and impression of a Tweet. This type of measurement hadn’t previously been available for paid content in ListenFirst. 

“Marketers already know that Twitter is an effective platform for reaching passionate audiences engaging in real-time conversations and with the recent enhancements to the Twitter Engagement API, businesses have an even richer understanding of how they’re connecting with audiences,” said Lauren Jenkins, Global Head of Twitter Official Partner Program. “Brands now have a deeper and more transparent view into campaign performance on Twitter, and ListenFirst is one of the first Twitter Official Partners to unlock these new API capabilities.”

“Over the past 10 years, ListenFirst has earned a reputation for offering our clients highly differentiated cutting edge social media analytics, and innovation around Twitter analytics has always been foundational to this strategy, ” explained Jonathan Farb, Chief Product Officer at ListenFirst . “We proactively identify opportunities to strengthen understanding of social media performance, and the early implementation of Twitter’s v2 Engagement API is only the latest example of this commitment bearing fruit for our customers.”  

The social media analytics company now provides brands with full organic, boosted and paid analysis of Reels data. 

NEW YORK – July 15, 2022 /- ListenFirst, the premier enterprise social analytics solution today announced the addition of Instagram Reels to the ListenFirst Analytics platform. With Instagram only launching the Reels API for Developers on June 27th, 2022, building a Reels analytics solution that was both comprehensive and flexible instantly became priority number one ListenFirst. 

The result is ListenFirst Analytics for Instagram Reels provides marketers with complete channel-specific and cross-channel level transparency into performance like no other platform. For brands struggling to understand how Reels fits within their greater social video strategy, this is the missing puzzle piece. Marketers can filter for Reels only results, or measure within the context of all their social media content. 

ListenFirst Analytics for Instagram Reels gives brands access to every possible trackable metric for Reels. This includes tracking for a brand’s own organic, boosted, and paid Reels. Additionally, Reels data is fully included in competitive rankings, giving brands insight into the performance of other brands and influencers.  

​​ListenFirst has already captured millions of Instagram Reels from the world’s leading brands collectively receiving over 50+ billion engagements. ListenFirst is tracking data for Reels posted as far back as June 2020, helping brands with benchmarking today. 

“ListenFirst has been an integral partner to A+E providing a holistic view of our social footprint, and adding Reels analytics, so soon after its launch provides even more context about performance,” explained Christina Marino, Senior Manager, Social Analytics at A+E Networks. “We are thrilled about the availability of the Reels API and the value it will add to our overall business needs.” 

“Reels analytics had become the number one request from ListenFirst clients, and we’ve been preparing for a long time for the moment Meta was ready to share this data stream”, explained Jonathan Farb, Chief Product Officer at ListenFirst. “With Instagram Reels now fully integrated into the ListenFirst platform, our clients have unprecedented insight into how their video content is performing across all major social media channels. For brands heavily invested in video, this added layer of analytics is critical for optimizing and improving social ROI.”