Learning From #StopHateForProfit July And If The Boycott Is Carrying Into August
With more than 1,100 businesses ultimately signing up for the Anti-Defamation League’s #StopHateForProfit Boycott of Facebook and Instagram ads in July 2020, the campaign succeeded at getting both the press and the public’s attention. However, what facts actually changed on the ground for brands around social media? Now that July has ended, we answer those […]
How Brands Are Using Social Media To Talk About The Elections
It’s less than a 100 days until the Presidential election occurs, and we wanted to check in with brands to see how they’re using their social media channels to promote getting out the vote campaigns. While it wasn’t necessarily a frequent topic of conversation among brands, of the 485 Top Advertiser Brands we looked at […]
Social Media Special Report: Top Consumer Food Brands
How have social media strategies have changed, and what’s working, for Top Consumer Food Brands?
Why The #StopHateForProfit Boycott Isn’t Benefiting Twitter
This is the third in our series of check ins on how the #StopHateForProfit boycott asking brands to stop advertising on Facebook and Instagram is impacting social media and brand’s relationship to those platforms. In this week’s installment, we share a general update while also specifically focusing on how Twitter is or isn’t being impacted […]
5 Ways Hospitals Are Using Social Media To Bring Back Non COVID-19 Related Patients
The following is a guest post by Allison Lee. While many hospitals have been swamped during the pandemic, it has only been with one type of patient. Apart from coronavirus cases, the amount of patients being treated in hospitals is actually way down. In fact, Daniel Horn, director of population health for general internal medicine at […]
Week 3 Data Around Brands Embracing “Stop Hate For Profit”
With many brands pausing their Facebook and Instagram ad spending during the month of July to protest the use of hate speech, ListenFirst continues to monitor how the boycott is impacting the social media ecosystem. Following up on the data we shared last week, here are our top findings for the week of July 13-19, […]