The 5 Things Your Brand Needs To Know About Parler

Unquestionably mainstream social media platforms have become more proactive in flagging posts by politicians that contain disputed information; for example, between November 4-12, 2020, about 40 of President Trump’s Tweets were tagged with a warning label. This has increased the appetite by some conservatives for a social network where there are less restrictions on what […]

5 Social Media Facts About This Thanksgiving

With more than 85,000 coronavirus patients hospitalized nationwide, Thanksgiving this year has been transformed from a beloved holiday into a potentially super-spreading event; turning what already is a public health crisis into an even worse situation. To help get a better picture of how the social media audience is feeling about the holiday this year, […]

5 Social Insights Marketers Need To Know About Holiday Movie Season

With Wonder Woman 1984 the only major new release with a possibility of being released into theaters in 2020, it’s safe to say that the holiday movie season is looking unrecognizable compared to past years. Almost every big budget film has either been pushed into next year or is debuting on a streaming service, and […]

Industry Study: Social Media Analytics For The TV Industry

Case Study: Social Media Analytics For The TV Industry

How can the TV industry see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the TV industry, and why. This case study highlights the findings of the study with ListenFirst customers, […]

Industry Study: Social Media Analytics For The Retail Industry

Case Study: Retail Industry

How can Retail marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the retail industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]

Industry Study: Social Media Analytics For The Film Industry

Case Study: Film Industry

How can the Film industry see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the film industry, and why. This case study highlights the findings of the study with ListenFirst customers, […]