The comprehensive solution provides marketers with the analytics needed to identify and properly measure the performance of influencers on social media.  

NEW YORK – November 3, 2021 /PRNewswire/ – ListenFirst, the premier enterprise social analytics solution, announced today the launch of ListenFirst Influencer & Partner Analytics™, which is used by brands to evaluate the performance of social media influencers and paid partnerships. Influencer Partner Analytics can also be used by Ad Sales teams to prove the value of their social media channels for paid partnerships posts. 

ListenFirst Influencer & Partner Analytics™ (IPA) leverages ListenFirst’s unique data taxonomy which uses machine learning to categorize and track the social media footprint of hundreds of thousands of brands, influencers and public figures. That data is further categorized into dedicated universes where entire groups of brands or talent are ranked by social media metrics for a clearer understanding of relative performance. 

IPA impacts core Brand Marketing Strategy by uncovering answers to the most important question marketers must ask when partnering with an influencer or brand, through features designed to address the most common pain points around influencer analytics.

• Audience Targeting – Through Affinities, marketers can analyze the audience of any influencer by such metrics as top interests, top hashtags, language, geography, age, ethnicity and more to get a clear picture of if the potential partner has an audience aligned with your own. 

• Dynamic Search – Rather than manually sorting through data around hundreds of posts, ListenFirst enables filtering of brand or influencer content by any tag you create or by text search. Additionally filter by sponsored or non-sponsored content, publish time, and content type. This gives marketers quicker access to the most relevant data. 

• Estimated Partnership Value – Traditionally, marketers have struggled over the question of how much a potential influencer collaboration is worth. Through the Estimated Media Value metric, ListenFirst puts a monetary value around paid promotion content, showing both before and after a campaign what that level of engagement would have cost as a CPM ad spend. 

• Customizable Sets of Brands – Track campaign effectiveness across owned, paid, earned, and influencer activity. ListenFirst’s Insight Insights feature allows marketers to manually add as many brands and influencers as desired to sets of brands they create. 

• Performance Evaluation –  Benchmark the owned, paid, and earned performance of an influencer campaign against both previous campaigns and against an unlimited amount of competitors at any point mid-campaign. Additionally, through the ability to track sentiment, and specific emotions; brands can see the real-time impact influencer campaigns are having on brand reputation.

The ListenFirst Influencer & Partner Analytics™ approach of focusing on in-depth reporting and audience data is already delivering results for brands, including around ad sales for companies such as AMC Networks Inc. (NASDAQ: AMCX). 

“AMC Networks has a reputation for high quality shows that break through in popular culture, and social media is where we engage with fans and build true communities around our original programming,” explained Carolyn Hoffman, Director of AMCN Ad Sales Research. “ListenFirst has been an important and valuable partner in quantifying the enormous amount of conversation and attention we get on social media. They provide third-party validation of the significant social activity around shows like The Walking Dead, Better Call Saul, and Love After Lockup. We use their authoritative data to illustrate the value of our social media footprint to a variety of brands and potential partners.”

IPA complements existing Influencer Marketing Solutions. Where these IMS tools enable influencer discovery, influencer management, agreement governance, and campaign measurement, ListenFirst adds critical analytics to the marketing stack. 

ListenFirst will be holding a special Elevate Your Influencer & Partner Campaigns on Social Media webinar at 2pm EST on November 12, 2021 to demo Influencer & Partner Analytics™.  

ListenFirst couldn’t be more excited to announce the launch of Influencer & Partner Analytics™ and as part of the ListenFirst community, we want to make sure you’re getting the most out of this unique approach to measuring partnerships on social media. 

When brands use Influencer Management Solutions, there’s usually a very consistent set of services provided. They’re all accessing the same social media APIs. They offer Influencer discovery, influencer management, agreement governance, and campaign measurement. While many of these vendors do a great job, there’s one critical dimension missing – analytics. 

ListenFirst Influencer & Partner Analytics™ isn’t competing with those traditional IMSs, instead it is a complementary solution, adding brand marketing strategy into partnership management. ListenFirst uses machine learning and proprietary data taxonomy to track the social media performance of hundreds of thousands of brands, influencers and public figures. This enables brands to evaluate the performance of social media influencers and paid partnerships. For Ad sales teams, Influencer & Partner Analytics also provides third party validation of the value of their social media channels around paid partnership opportunities. 

Who should be using ListenFirst Influencer & Partner Analytics™? If you’re looking to answer such questions as “is my partner’s audience aligned with my own”, “what type of influencer sponsored content performs the best”, or “how is an influencer campaign impacting brand reputation”, this is a solution that would be a great fit for your brand. 

Here are 5 important ways ListenFirst Influencer & Partner Analytics™ helps marketers.

#1. Audience Targeting – Through Affinities, marketers can analyze the audience of any influencer by such metrics as top interests, top hashtags, language,  age, geography, ethnicity and more to get a clearer picture if a potential partner has an audience aligned with your own. 

#2. Dynamic Search – ListenFirst enables filtering of brand or influencer content by any tag you create or by text search, eliminating the need to manually sort through hundreds of posts to find the relevant content. Additionally filter by sponsored or non-sponsored content, publish time, and content type. This gives marketers quicker access to the most relevant data. 

#3. Estimated Partnership Value – Marketers have traditionally struggled with the question of how much a potential influencer collaboration is worth. Through the Estimated Media Value metric, ListenFirst puts a monetary value around paid promotion content, showing both before and after a campaign what engagement would have cost as a CPM ad spend. 

#4. Customizable Sets of Brands – Track campaign effectiveness across owned, paid, earned, and influencer activity. ListenFirst’s Insight Insights feature allows marketers to manually add as many brands and influencers as desired to sets of brands they create. 

#5. Performance Evaluation –  Benchmark the owned, paid, and earned performance of an influencer campaign against both previous campaigns and against an unlimited amount of competitors at any point mid-campaign. Additionally, through the ability to track sentiment, and specific emotions; brands can see the real-time impact influencer campaigns are having on brand reputation.

Want to learn more about how ListenFirst Influencer & Partner Analytics™ can help your brand? Signup for our Elevate Your Influencer & Partner Campaigns on Social Media webinar at 2pm EST on November 12, 2021 where we’ll be showing off the solution. Or you can request your own demo today! 

Data is only valuable with context. It’s important to benchmark against your own performance, but benchmarking against competitors takes your marketing strategy to another level. Competitive data opens up opportunities. It helps brands understand industry benchmarks, set tangible goals, identify strategies for growth, prove ROI and so much more.

In this report, you’ll learn the best ways to leverage ListenFirst’s curated universes – made up of hundreds of thousands of brands – to strengthen your social strategy.

Discover how Influencer Partner Analytics^™ maximizes return on campaigns. 

Marketers often struggle to identify and evaluate the performance of social media influencers. And for Ad Sales teams, it’s never easy to prove the value of their social media channels when seeking paid partnership opportunities.  

With the recent launch of Influencer Partner Analytics^™ from ListenFirst, properly identifying and measuring campaign partnerships just got a whole lot easier. 

Join ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy, as they demo the powerful analytics behind this new solution.

How impactful are sports leagues for paid partnership posts? ListenFirst created a comprehensive infographic to answer that very question for brands and marketers. Sports and Sponsored Content: The Winning Playbook looks at the performance of 5,378 sponsored posts shared on the social media channels of the NBA, NFL, MLB, NHL, and MLS between July 2020 – June 2021. 

Below are all the key finding, though for even deeper dive, be sure to read our full Optimizing Sports-Related Sponsored Content On Social report.