Finding the right partner to team up with for your marketing or business needs can feel like a daunting task. However, if you’re armed with the right data and analytics, it can be as simple as adding a few clear steps to your planning process.

In this report, you will learn how to source and keep valuable sponsors. We’ll provide guidance on how to best determine which metrics should be considered at different stages of the partnership. By the end of this report, you’ll be ready to create your own successful sponsor campaign.

The Art of Social Media Partnerships

This report is part of our series, The Art of Social Media Partnerships. To explore beyond influencer partnerships, check out 4 Steps to a Successful Influencer Strategy.

When it comes to marketing, influencers have become one of the most popular ways to expand your brand’s reach and create measurable results. By having the right data at the touch of your fingertips, you can set yourself and your campaign up for success before you even get started.

In this report, you’ll learn the importance of influencer marketing, how to find the influencers that are right for your brand, what information you need to create the best campaign, and which metrics to monitor when measuring ROIP.

The Art of Social Media Partnerships

This report is part of our series, The Art of Social Media Partnerships. To explore influencer partnerships, check out 5 Steps to Valuable Sponsors.

We ended 2021 with two very popular panel discussions on social marketing trends. We heard from marketing leaders across some of the world’s largest brands. For this 3rd and final session of the series, we’re calling on our own ListenFirst strategists who analyze social media trends every day. 

Our panelist will build off what our past thought-leaders shared on lessons learned in 2021 and insights worth noting for 2022. Hear more about the trends they expect to take off in 2022 and how brands can adopt their marketing strategies accordingly.

• Samantha Morse, Director of Strategy
• Sawyer Frisbie, Manager, Client Strategy
• John Langan, Senior Strategist

November’s expert panel was a huge hit, so we are at it again! Join social media leaders for the perfect thought-leadership event to end the year. Our December panel discussion will focus on lessons learned in 2021 and insights worth noting for 2022. 

Our panelist will share their recent experiences as they support social media marketing strategies through research and insights. We’ll dive into their thoughts on how to apply the latest social media trends as 2022 strategic planning gets underway.

Join ListenFirst expert Meghan Cahill, for a 1-hour panel session with our esteemed thought-leaders:

• Sarah Kitlas, VP of Social Media Strategy & Partnerships at WarnerMedia
• Alexandria Taliaferro, Global Social Media Manager at Forma Beauty Brands, LLC
• Libba Peromsik, Social Media Analytics at Disney ABC TV
• Lauren Goodman, Director, Digital Marketing Strategy & Social Media at ABC

The seasoned Chief Product Officer brings over 20 years experience in digital content creation, distribution, ad optimization and reporting to the chairperson role.

NEW YORK, Nov. 30, 2021 /PRNewswire/ — ListenFirst, the premier enterprise social analytics solution, is proud to announce that their Chief Product Officer, Jonathan Farb has been named Social Council Co-Chair by the Advertising Research Foundation (ARF). Farb will complement the leadership of Amy Laine, the Principal Market Analyst, Social Insights Program Team Lead at IBM who was named the Social Council Chair by the ARF.

The Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media and marketing since 1936, with the goal of bringing advertisers, agencies, media companies, research companies and ad tech into one conversation about how to be better. Their Social Council assesses best practices in the measurement of natural language processing, sentiment analysis, social marketing, and social media influencers and their effects in driving both upper and lower funnel brand metrics.

Jonathan Farb has been a member of the Social Council since its inception in February 2018, and his taking on an even larger leadership role reflects his and ListenFirst’s deep commitment to the Social Council’s core mission of education and standardization around social media measurement.

“I’m very proud of the work we’ve done together on the ARF’s Social Council from creating such definitive resources as The ARF Social Council Field Guide to participating in such informative webinars as The Business Impact of Public Conversation,” explained Jonathan Farb. “Education and collaboration are pillars of our industry, and I couldn’t be more excited to work with the distinguished leaders and peers on the Social Council on even more programming sharing our insights around social measurement.”

The annual package provides 40 in-depth reports of social media insights on the seasons, trends, and events most important to the industry.

ListenFirst, the premier enterprise social analytics solution, is proud to announce the launch of Social Intelligence Reporting For Fashion & Luxury, an annual reporting package that makes fashion brands smarter by providing an unparalleled picture of competitors and overall market performance on social media. The Social Intelligence package includes forty reports over the course of the year that cover overarching trends and provide event/season specific insights.

This first of its kind offering from ListenFirst provides luxury fashion marketers with the social insights they need in the windows of time that are most impactful. Prepared by ListenFirst’s award winning analysts, the comprehensive report series offers the same level of in depth strategy shared with ListenFirst clients in custom reports and includes the following deliverables.- ADVERTISEMENT -https://s.yimg.com/rq/darla/4-6-0/html/r-sf-flx.html

Monthly Highlights: Twelve times a year, ListenFirst will send a recap identifying the most engaged with brands, brands that are trending and most popular social media posts around luxury fashion.

Quarterly State of Social: four times a year, ListenFirst delivers an expanded version of the monthly highlights, also incorporating broader aggregate trends for the industry – for example, if engagement is rising/falling, what social media platforms are leading, and identifying popular post types.

Brand Spotlights: Once a quarter, ListenFirst will provide a deep dive audit of the #1 trending luxury fashion brand during the previous three months, identifying exactly what they were doing to stand out in the social space.

Event/Season Specific Insight: Twenty times a year ListenFirst will deliver a unique report focusing on a different tentpole campaign. That includes two reports around Black Friday, three reports around the holiday season, seven reports about NYFW, Fall/Winter, seven reports on NYFW, Spring/Summer, and a deliverable covering the Met Gala.

“For years, bespoked reporting has been a calling card of ListenFirst, and managed services will continue to be an invaluable part of how we deliver actionable analytics to our clients, ” explained Miranda McWeeney, SVP of Client Success at ListenFirst. “However, when understanding trends around the competitive landscape and tentpole events, those are insights that greatly impact ROI but that don’t require personalization. By creating our new Social Intelligence Reporting For Fashion & Luxury package, brands that otherwise wouldn’t have access to these critical insights will now get them delivered in reports with beautifully produced visuals and easy-to-digest takeaways.”

The Social Intelligence Reporting For Fashion & Luxury package is available as a subscription to all fashion brands, and doesn’t require the use of ListenFirst as a SaaS solution. Brands that are ListenFirst clients can subscribe to the package at a significantly discounted rate.

Brands can find more information about the ListenFirst Social Intelligence Reporting For Fashion & Luxury package, including a sample report, Black Friday Social Analysis, here.