When SpongeBob Squarepants creator, Stephen Hillenburg, passed away in late 2018, Nickelodeon tapped ListenFirst’s social listening tool to understand how social audiences were responding, and determine their communication strategy.

How Hackensack Meridian Health Created a Social Intelligence Hub with ListenFirst Platform Analytics

With ListenFirst’s influencer marketing tools, VISIT FLORIDA implemented a data-driven social influencer marketing program to know which influencers to partner with, measure campaign performance, and justify long-term partnerships and spend.

ListenFirst Brand Reputation Index Earns Prestigious Industry Recognition

NEW YORK, May 19, 2020 /PRNewswire/ — ListenFirst, the most comprehensive enterprise social analytics solution, today announced that the ListenFirst Brand Reputation Index has been named the Best Emerging Technology of 2020 as part of the annual SIIA CODiE Awards. The prestigious CODiE Awards recognize the companies producing the most innovative business technology products across the country, and around the world.

ListenFirst’s Brand Reputation Index is a Social NPS that uncovers customers’ perceptions and attitudes towards a brand in near real-time. The Brand Reputation Index analyzes intentional, click-based activity from millions of social media users across Facebook, Twitter, Instagram, and YouTube and distills them into a simple, practical, and scalable system. ListenFirst’s Brand Reputation Index has also won the “Best Social Media Monitoring Software” award by MarTech Breakthrough in 2019, and in the same year was named a finalist for the SaaS Awards Program’s Best SaaS Product for PR or Social Monitoring and Management.

“We are extremely proud to have the ListenFirst Brand Reputation Index recognized as the Best Emerging Technology by SIIA CODiE Awards, the only peer-recognized program in the business industry,” says Tracy David, Chief Marketing Officer at ListenFirst. “Given the incredible amount of suffering people are going through right now, brands are particularly sensitive about accidentally saying the wrong thing. The Brand Reputation Index provides brands with a single vantage point from which to instantly measure brand health based on the impact of their actions, which is especially critical at this moment.”

“Congratulations to this amazing group of 2020 Business Technology CODiE Award winners,” said SIIA President Jeff Joseph. “These trying times have underscored the importance of innovative technologies like never before. The products and services we honor today connect us to colleagues and customers, ensure business practices move forward, provide new insights from data, and create new jobs and market opportunities. They represent the best of high-impact, outcome-focused innovation.”  

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during an online winner announcement yesterday in light of the COVID-19 pandemic.  

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 

43 awards were given this year for products and services deployed specifically for B2B software, information and media companies, including the Best Overall Business Technology Product, awarded to the product with the highest scores of both rounds of judging. 

More information about the Awards is available at: siia.net/CODiE 

Details about the winning products can be found at https://www.siia.net/codie/2020-Winners

About ListenFirst

ListenFirst is the social analytics solution trusted by the largest companies in the world. We unite billions of consumer signals from every social platform to give brands a complete picture of their performance and the analytics to drive successful strategies. Founded in 2012, ListenFirst has been honored with multiple accolades including a 2019 Stevie Awards for exceptional client service, a 2019 High Performer recognition from G2 Crowd, and named one of Inc. 500’s fastest growing companies. ListenFirst clients include NBCUniversal, Amazon, A&E Networks, Condé Nast, and AT&T, and is regularly featured in Variety, Ad Age, The New York Times, and more. For additional information, visit www.listenfirstmedia.com. 

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence.  For more information, visit siia.net/CODiE.

View original press release: https://www.prnewswire.com/news-releases/listenfirst-brand-reputation-index-recognized-by-siia-as-best-emerging-technology-301061924.html

Social audiences seek TV content and updates from Healthcare while Retail slows down

NEW YORK, Apr. 3, 2020 /PRNewswire/ — ListenFirst, the most comprehensive social analytics solution, today released three social media special reports, illustrating how Covid-19 has impacted social media consumption habits. In separate reports for Retail, Healthcare, and TV & Film, ListenFirst examines how the global pandemic has changed consumer behavior and identifies strategies for brands to stay relevant in the long-term while also remaining agile as events unfold.

While social media engagement was flat in March 2020 compared to March 2019, TV, Healthcare, Food brands, and Alcoholic Beverages have seen the largest increases in engagement. The active conversation around the coronavirus on social media has so far peaked on March 12, 2020 with 24,191,103 new Tweets and Reddit posts, and has steadily declined though there is still an average of 15 million combined Tweets and Reddit posts per day mentioning the coronavirus through the end of March 2020.

Social media reaction to the coronavirus has evolved, with consumers becoming less fearful and more angry about the coronavirus. During the month of January 2020, 20% of the Tweets mentioning the coronavirus expressed the emotion of Fear with 1% of those Tweets expressing Anger. By the week ending March 29, 13% of Tweets mentioning the coronavirus expressed Fear and 5% expressed Anger.

“While the coronavirus has severely limited the types of social media opportunities that are appropriate for brands, we are seeing a number of success stories for companies that are using social media to show how they’re helping out those most affected,” explains Tracy David, Chief Marketing Officer, ListenFirst. “Brands can use this time to build brand equity, and efforts such as donating supplies or medical equipment is both the right thing to do and a positive influence on customer loyalty.”

Top social media highlights from Healthcare, TV & Film, and Retail include:

Top Insights for Healthcare

• Hospitals had a +242% higher social engagement score during the week ending March 29, 2020 compared to the average in January and February. Social engagement score includes the volume of reactions, comments, shares, retweets, likes, fan growth, mentions on Facebook, Twitter, Instagram.  
• Posts emphasizing community cooperation are driving the highest levels of engagement for hospitals. Posts featuring hospital staff holding signs encouraging users to stay home and flatten the curve have become a popular trend among hospitals. Brigham and Women’s Hospital saw +408% increase in Social Engagement Score week over week after its staff’s #StayHome message earned 16K responses.

Top Insights for TV & Film

• Audience engagement with TV content has increased on social media. Social engagement for TV shows increased by +14% the week ending March 29, 2020 compared to the average in January and February. TV Shows driving the largest movement in ListenFirst Interest Score (volume of conversation and search) the week ending March 29 are soon to be released Defending Jacob from Apple TV+ and Solar Opposites from Hulu, and recently released shows including Making the Cut from Amazon Prime Video and Netflix’s Tiger King. Late-Night TV Shows are also seeing increased social engagement, particularly as hosts have started taping shows from home.
• With no new theatrical releases, the film industry posted -22.62% less on social media between March 9-29, 2020 compared to the average volume of posts from film studios in January and February. On social media, Netflix’s The Platform and early SVOD releases such as The Invisible Man from Universal Pictures, Harley Quinn: Birds of Prey from Warner Bros., and Disney’s Onward are driving the highest ListenFirst Interest Scores (volume of conversation and search).

Top Insights for Retail

• Retailers have been posting less during the coronavirus, seeing a -16% drop in posts between March 9-29, 2020, compared to the three weeks prior (February 17 – March 8, 2020) and seeing a -23.28% drop in content responses (likes, reactions, comments, shares) during the same time period.
• Retailers that are standing out on social media are those that are showing how their brands are pitching in. Nordstrom generated 77,375 responses on a Facebook post where the brand announced it was helping to sew hospital masks, while Crocs generated 46,607 responses on an Instagram post announcing it was giving away pairs of shoes to healthcare professionals.

To download the reports, please visit:
Retail Special Report: Social Media in the Time of Coronavirus
TV & Film Special Report: Social Media in the Time of Coronavirus
Healthcare Special Report: Social Media in the Time of Coronavirus

View original press release: https://www.prnewswire.com/news-releases/listenfirst-finds-social-engagement-for-media-and-healthcare-is-growing-301034648.html

NEW YORK, Dec. 3, 2019 /PRNewswire/ — ListenFirst, the most comprehensive social media analytics solution for the enterprise, today announced the launch of its enhanced Branded Content Analysis Suite. This offering allows marketers to analyze millions of branded posts across social media platforms so they can monitor the performance of owned, competitive, and industry content partnerships across Facebook, Instagram, Twitter, YouTube, and Tumblr.

ListenFirst’s Branded Content Analysis Suite offers advanced influencer and branded content partnership analytics. This gives media companies the ability to measure and provide guarantees to secure key partnerships, and also provides advertiser brands a clear understanding of how partnerships perform on social media, helping them identify which partners are the best fit for their brand.

“ListenFirst’s partnership analysis allows us to see all our owned and competitive programs and networks’ branded content performance across social,” said Tom Ziangas, SVP Research, AMC Networks. “These comprehensive insights enable our sales team to demonstrate the strength of our programming, prove brand lift, and expand advertising partnerships.”

“By understanding how media, advertisers, and their social media offerings perform across every industry, our sales team can better prospect and capitalize on sponsorships. ListenFirst’s Branded Content Analysis Suite brings a whole new layer of intelligence to tailor our sales strategies,” said Gerryann Agovino, VP Revenue & Strategy, Original Content, AT&T Inc.

“Historically, social branded content measurement has been unstructured, with both the buy-side and sell-side lacking the proper context and industry best practices for forming their respective strategies,” said Jonathan Farb, Chief Product Officer, ListenFirst. “Now, for the first time ever, we’re bringing both advertisers and platforms a directory of all the branded content partnerships across Facebook, Twitter, Instagram, YouTube, and Tumblr.”

For the TV Industry in Q1-Q3 2019, ListenFirst found:

• Top three TV Parent Companies based on performance: #1 Discovery, #2 AT&T, #3 Viacom
• Top three most popular category partnerships by volume: Automotive (1.7K partnerships), Household/Furniture (856 partnerships), Financial Services (826 partnerships)
• Gallery posts averaged 2K engagements (reactions, shares, comments) per post, 101% more than videos, 277% more than Images, and 452% more than Links. Gallery posts performed the strongest on Instagram, averaging 5.9K likes and comments per branded post
• Instagram delivered 5X more responses per branded post than on Facebook, but Facebook hosts 83% share of Branded Content across the TV industry
• Facebook branded posts performed best in May and July, Instagram branded posts performed best in March and April, and Twitter branded posts performed best in May and July

For the Media Publishing Industry in Q1-Q3 2019, ListenFirst found:

• Top three Media Publishing Companies based on performance: #1 First Media, #2 Worldstar, LLC, #3 NBA Memes
• Top three most popular category partnerships by volume: CPG (2.1K partnerships), Software (1.5K partnerships), TV (1.1K partnerships)
• Top three Videos averaged 3K engagements (reactions, shares, comments) per post, 56% more than Text or Gallery posts, 276% more than Images, and 345% more than Links. Videos performed the strongest on Instagram, averaging 6.4K likes and comments per branded post
• Facebook delivered +353% more responses per branded post than on Instagram or Twitter – Facebook also hosts a majority share of the content and engagements for branded content
• Facebook and Instagram branded posts performed best in January through March, whereas Twitter posts performed best in August and September

To download the TV Industry report, please visit: https://www.listenfirstmedia.com/top-tv-social-branded-content-partnerships-and-trends/

To download the Media Publishing Industry report, please visit: https://www.listenfirstmedia.com/social-branded-content-media-publishing-q3-2019/

About ListenFirst

ListenFirst is the social analytics solution trusted by the largest companies in the world. With a breadth of analytics and domain expertise unmatched in the market, we provide a streamlined solution for leading brands seeking to unlock the power of social insights in an increasingly fragmented world. Founded in 2012, ListenFirst has been honored with multiple accolades including 2018 and 2019 Stevie Awards for exceptional client service, a 2019 High Performer recognition from G2 Crowd, and named one of Inc. 500’s fastest growing companies. ListenFirst clients include major media brands including NBCUniversal, AMC Networks, Amazon, A&E Networks, Condé Nast, and AT&T, and is regularly featured in Variety, Ad Age, The New York Times, and more. For additional information, visit www.listenfirstmedia.com.

View original press release: https://www.prnewswire.com/news-releases/listenfirst-launches-cross-platform-branded-content-analysis-suite-300968223.html