Brand safe and red hot TikTok trends for September 2024
TikTok has quickly become a goldmine for brands looking to tap into viral trends. By leveraging the latest audios, memes, and formats, companies can create content that resonates with their audience in a fun and authentic way. Here are five TikTok trends brands can hop on right now to increase Engagement, foster relatability, and boost their visibility:
1. “I Feel Like You’re Just Here for the Zipline”
This trend takes its origin from a humorous line in the popular show I Think You Should Leave. Users are miming the phrase “I feel like you’re just here for the zipline” while overlaying text to illustrate the relatable moments when someone seems to be there for something other than the main purpose. For brands, this is a golden opportunity to showcase a playful side. For example, a coffee shop could use this trend by writing, “I feel like you’re just here for the Wi-Fi,” and then showcasing customers sheepishly sipping coffee. It’s a fun way to highlight quirks of consumer behavior while staying on trend.
Here is an example and a link to the main sound.
2. “Do You Know You Have 30 Minutes?”
This audio clip is everywhere, and it’s perfect for showing the sense of urgency we all feel when racing against the clock. Brands can use it to highlight time-sensitive offers, flash sales, or even a day in the life of their team. For example, a fashion brand could use it to showcase the mad dash of getting a new collection ready for launch. The sense of immediacy and energy makes this trend ideal for creating fast-paced, engaging content.
Here are some examples with links to sound.
3. “Double Life”
The “Double Life” trend is taking TikTok by storm as users reveal their hidden identities or alter egos behind the scenes. Brands can have fun with this one by showing off the person behind their social media accounts. Since this sound isn’t available for business accounts, your social media manager can join in on the trend by posting on their personal page and tagging the brand. This can help humanize your brand and build trust by giving followers a behind-the-scenes glimpse of the people running the show.
Here is an example and a link to the main sound.
4. “That’s Not a Compliment”
This sarcastic audio lets creators poke fun at backhanded compliments or misunderstandings in their niche. Brands can use this audio to highlight misconceptions or stereotypes about their industry in a lighthearted way. For instance, a fitness brand could use it to showcase a common statement like “You’re so lucky, you never have to work out!” while the audio plays, “That’s not a compliment.” It’s a fun way to connect with your audience by turning industry frustrations into something everyone can laugh about.
Here is an example and a link to the main sound.
5. “Define Aura”
The “Define Aura” meme is all about confidence, coolness, and swagger. TikTokers are using it to show off what gives them their unique “aura,” whether it’s a fashion style, a hobby, or a particular attitude. Brands can hop on this trend by highlighting their own unique aura, whether it’s through their products, customer service, or company culture. A beauty brand could feature bold makeup looks, while a tech company might show off the cool features that make their gadgets stand out. It’s an easy way to tap into the cultural zeitgeist of what makes something “cool” right now.
Here is an example and a link to the main sound.
Jumping on these TikTok trends is a fast way for brands to stay relevant and engage with their audience in a meaningful way. Whether it’s showcasing behind-the-scenes moments or poking fun at common misconceptions, these trends provide ample opportunity for creativity. Just remember to keep it light, authentic, and aligned with your brand’s voice—your followers will appreciate the effort, and it just might land you on the “For You” page!
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